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Looking experts on: on the 8th of Raiders Keywords - Japan, brand, skin care products - hairdressin by zyzy wang
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Looking experts on: on the 8th of Raiders Keywords - Japan, brand, skin care products - hairdressin by ZYZY WANG
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| Article Posted: 01/04/2011 |
| Article Views: 127 |
| Articles Written: 2301 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 822 |
| Article Votes: 0 |
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Looking experts on: on the 8th of Raiders Keywords - Japan, brand, skin care products - hairdressin |
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Business,Business News,Business Opportunities
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Channel: closed circulation VS Channel flow is the closure or dual paradox. Channel closure means in a range of distributors have exclusive distribution rights, goods are not allowed to flow, mainly rely on human control, logistics, market loses its spontaneous functional activity; circulation known as large wholesale, with everyone you sell I sell sell , distribution rate is naturally high, and strong market penetration, competition among business entities are reflected in the price, and visibility that inevitably become the brand to buy cut-rate variety, low-margin distribution brands tend to zero margins, distributors and retailers are no longer actively recommended, and even scandalous Fanjia selling fake.
Closed, why? Distribution Issues new brand early closure of retailer interest arising as a gimmick. 2008 Di Choi (circulation goods) Hundred Counties 1000 stores the image of a strategic alliance project that is the case, select the business the best in town, or better into a Japanese brand of retail stores, retailers purchase 10 thousand yuan, di color that is image image brand stores offer spokesperson Carina Lau strokes, product-specific display shelves, TV and advertising players, brand exclusive rights; Guangdong famous officials by color family is so fun. Beijing Ya Xuan glass brand in each county who seek a Cosmetic Franchise stores for the brand's flagship store, of course, more powerful capabilities in the retail store for the selection of Class A, Class B is not fulfilled in a carefully selected training store. Close to the retailer level, basically in the end closures child. Closed channels, the characteristics of the brand to go: 1, old and brand new brand or new varieties; 2, the product or product line structure into a system more broadly; 3 brand in the early stage of market development; 4 to factory operational staff operating mainly Dealers play a major role in the logistics business; 5, sales to end-recommended (shop proprietress promoters and manufacturers lead the United States)-based, brand pull significantly weaker for the consumer.
Circulation, how do? Japanese brand implementation seamless coverage, lateral to the edge, vertical in the end child, everywhere and at all times have, all over the KA hypermarkets, small supermarkets, cosmetic shops, pharmacies wash the area, distribution wholesale market, the couple grocery store (Guangdong called stores shop), assembly markets, village store, night market flea market. Brands and varieties really are: Diaopai washing powder, Safeguard soap, oil and baby powder Johnson BB, 8ml La Fong bags of shampoo, 140ml Di good?? ? Xu Wei Ding Lu Lai Mountain candlestick ÷ bar yo Spanish fly? OD honey, Longliqi snake ointment, baby Jinshui, Fu Yan Jie, lotion, etc.. Take a large flow characteristics of the brand or category: 1, essentially a single product category winner and the king; 2, a strong pull advertising-intensive consumer mental recognized brand names, high rate of consumers that buy; 3, dynamic marketing channel capacity strong-selling products, customer-demand high, the retail profit is low, but the owner did not want to sell out would not work; 4, fake, counterfeit, fake and shoddy products great number of serious damage to the interests of manufacturers and consumers.
Terminal: court death to die VS
Din moment, "do not do terminal to die, do end-court death" is still popular today, where the terminal is the concept of narrow sense, especially as the KA supermarket supermarkets. This pseudo-kill theory, a considerable part of the day really scared of industry Yeh Kung.
DHC brands specializing in mail-order channels, the implementation of catalog sales FromEMKT.com.cn; card position based on blue makeup cosmetic shops; Princess fixed county towns, for cleaning of food markets; determined a single paragraph of a beautiful baby Jinshui annual sales Sell Jige Yi, La Fong, County flower show large circulation of intensive market, these cases have proved that "do not do end-to die" is a fallacy.
Red Shulei popular in the country, and finally marry Homer; potential years of Overlord in order to "differentiate their product + endorsement + large terminal Chan" have sprung up everywhere; Di hair color to move into the mall housing to provide consumers with free Shampoo xh oil services to experience the marketing model to help Di-color name for oneself, these facts prove that the "do end court death" is nonsense.
Whether the terminal can be done? The corporate helm with Trader business sense, companies are in different stages of development, the size of the enterprise resource control, management and marketing team combat, and brand positioning strategic choice. In fact, what is not important to understand how to do their own good, to take advantage of both conditions is the key to make its own characteristics. Therefore in Guangzhou, said Mr. Huang Jiawu good di-founder, may not do shampoo, then is to choose clothes, he would succeed. I am China Chemicals Products writer, reports some information about waterproof sheet , modified bitumen roofing.
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