Established by the United States in the microwave
altar, well-known home appliance expert, recently sat down with the sales giant, in the "2005 microwave oven industry trends conference" on the total of China's microwave oven industry's fate and prospects of microwave manufacturing and circulation how to work together to address the current serious situation of the industry strategy.
At the meeting, the United States in the microwave oven showed the two major actions: first, that the market will be gradually discontinued marketing is still a good low-end "special opportunity" to give up its price war; second, that the world's most technologically advanced, and best equipped in the microwave?? "flagship Ziwei Light" will be available in April, shows the value of its drive to enter the industry, the firm resolve to fight.
At this meeting, participants felt that price a few years ago a few thousand dollars easily in the microwave can quickly reduce the net worth into the homes of ordinary people in China, "price war" contributed. Industry companies raised prices again and again slaughtered, on the rampage in the market, "clean industry portals", forced the foreign brands should react. Was once quite a mixed bag, good and bad of the microwave oven market After a series of brutal price war gradually be purified after baptism, no-name products are eliminated, the market threshold greatly increased. Market price war for the healthy development of microwave solid foundation.
However, at present, the price war has come to Mingjin withdraw troops, time to clean up the battlefield, as it has successfully completed a "clean door" mission, and the microwave oven industry, the introduction of a "marginal profit." No one has continued to play the price war had the advantage and capital. Therefore, some experts predict that a war under the microwave oven market, the value will be war. Industry experts point out that the existing microwave oven market situation is
Glanz
U.S. companies such as two-thirds of the world, taking place before fission will change the market structure, may still be one-third of the world, but the dominant translocation, or only one or two companies may eventually dominate the market. State Council Development Research Center of Market Economy Institute deputy director Lu Renbo Market Consulting Center at the meeting pointed out that part of the microwave oven manufacturer's net profit is only 3%%, this is for the development of enterprises is very negative, over the pursuit of low price is bound to lead to lower cost inputs, which affect the quality of the product, which is detrimental to consumers. He expressed the hope that microwave industry to the high-level summit as a new turning point, from the "lower costs, to participate in price wars" break free of the vicious circle out to "improve the scientific and technological content, participate in the value of war" healthy competition, this is the microwave industry only way for long-term development. I am China Toys Suppliers writer, reports some information about incense holders , hem incense.
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