2 1st, Appliances to the countryside
Policy was launched across the country, paid great attention to the community. Especially the old brand
Home Appliances Manufacturers, precipitated by years of brand, market rally was significantly higher than budding brand. But recently, the home appliance market, the effect of exaggerating the countryside activities, domestic brands have to remind the industry, home appliance market strategy to high, medium and low urban and rural areas, not only guilty of looting villages and low-end pick up sesame seeds and watermelon diseases.
Manufacturers to coordinate urban-rural relations Liu Buchen, home appliances industry reminded appliance business, the real winner is "urban and rural areas takes all", will be urban and rural markets and integration into consideration, rather than the fragmented relationship between the two. Is a worrying trend has begun to appear, many companies shifted focus to the rural market, intentionally or unintentionally ignored the urban market. We should clearly see that although the rural market potential, development is vast, but the high-end market, compared with urban, rural market is still secondary, or ranking the contribution of the enterprise after the urban market. The most profitable products are mainly sold to businesses in the city, high-end products are mainly sold in the city, building brand image is to drive through the city. Therefore, when we rush to Obtain the time the rural market, do not forget the urban market in this rear area, to coordinate the relationship between the two markets, both hands grasping with both hands, the city can not get lost in rural areas.
, For example, Flat Panel TV Once a worrying situation, the mainstream market is foreign brands to snatch the city, local brands have fought three or four markets, resulting in foreign flat "hierarchical urban and rural areas," one high-end home, we have below. To achieve balance between urban and rural areas, two markets with the win, the requirements of enterprises is very high. Company's products must be able to meet both urban and rural demand for consumer groups can not only be highbrow, but also do the Countrymen.
Old brand highlights the advantages of word of mouth
Data show that household appliances to the countryside to the rural market stimulation are shown, before the Spring Festival in many parts of home appliances sales increased by 50% or more than usual, even out of stock, in addition to the Spring Festival, the appliances to the countryside contributed.
In fact, the interests of home appliances to the countryside is not equal, companies benefit from very high levels of difference. Is generally believed that this difference advantages and disadvantages of the decision by the enterprise itself. The real winners are those known large, good service, quality products and businesses. It is understood that activities in the countryside in recent Haier,
Chang Hot old brands. Insiders analyzed that the old brand to occupying the top spot, is accumulated over the years word of mouth, which are household names in the rural areas of Haier, the service good reputation, people especially value this. The unique idea of product development close to the consumer, such as: considering that most farmers have to
Washing machine
On the outside of the habit of freezing on the washing machine, sun on innovation; take into account the farmers of electricity, water consumption habits, we work hard at the washing machine leaking electricity; even as consumers take into account farmers rat gnawing problem washing machine base. The more thoughtful consumers like you, the more consumers you are welcome to. Some accumulation of many years the brand is doing it, so can be a long-lasting. I am China Bags Wholesale writer, reports some information about punch and chisel set , stamp collecting software.
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