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Suning PC-3C store growth could take a good IT Road - Su Ning, 3C, IT-appliance industry by sgbvdf asga
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Suning PC-3C store growth could take a good IT Road - Su Ning, 3C, IT-appliance industry by SGBVDF ASGA
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| Article Posted: 01/15/2011 |
| Article Views: 89 |
| Articles Written: 2044 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 780 |
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Suning PC-3C store growth could take a good IT Road - Su Ning, 3C, IT-appliance industry |
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Business,Business News,Business Opportunities
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2007 9 12 , IT in the field of large-scale industry summit?? 2007, China's PC Industry Summit held in Nanjing. Concern is the forum for the first time the contractor by the 3C store, and Intel, AMD, Microsoft and other leading manufacturers representative to join in. Both can be seen leading IT vendors focus on 3C store, can also be found 3C stores involved in the determination of IT products. Has been, IT Marketplace is the main IT product sales, 3C store although there are operational, but most is just embellishment. The Suning announced in this form of IT product sales focus and determination, it indicates that 3C store will change the IT retail industry is now the pattern?
3C stores: three major conflicts are not problems
9 12-Japan summit before the Suning Appliance has been clearly put forward the "2007 marketing year, China's retail channel PC title" The development objectives, and for the second half of 80 million units sold for PC purchases. In order to ensure the achievement of this goal, Suning Appliance has also developed from the internal funds, model, hardware, extended to the staff of the five matrix Raiders.
From these initiatives is, without doubt, Suning to sell IT products over time focused on the future development of the object, the source of profit growth, determination is quite big. The summit, the State Council Development Research Center, Institute of Market Economy Lu Renbo in his speech that, with the IT distribution industry to the "intensive" development, mass consumption is increasingly prominent, the product spreads more and more small, flat channel pursue the development of new trends in the industry, diversification into the retail channel morphology era of competition. The past two years to Suning Appliance Chain 3C represented PC sales channels from 3 years ago, the proportion of gross domestic PC market in less than 5% of the total has risen to 15%, and home appliances chain in the PC market in force, and leading PC retail trends. With major manufacturers to attend the summit express the importance of 3C stores. These seem to imply that 3C retail stores in the area of IT will become a dominant force. But that really will be the case?
Long ago, in the 3C stores or appliance stores alone, started to engage in the digital, PC and other IT products, when retail sales, the industry had already been issued doubt that the 3C product store retail methods face two of the three major conflicts. Not resolved, it is impossible to be successful. These three conflicts: the conflict in channel mode, the price of conflict with the product range, marketing methods conflict.
Channel model of conflict refers to the agency for traditional home appliances, manufacturers and IT products to provide accounts of the buyout, cash spot approach conflict; price and product types of conflict is the traditional home appliances, and relatively stable prices for IT products that few models and ever-changing IT product price fluctuations, far more than the traditional model of the number of types of household appliances huge difference between the face of such differences on how to adapt to the problem; sales methods of conflict is the traditional home appliance business will send promoters and IT products in store from this practice is not to rely on their own store sales change.
These conflicts, and realistically that is not a perfect solution. You can see, 3C stores operated by IT products to the many, but not as good as small traders, the abundance of IT stores. The price is higher than a lot of IT Marketplace. If the promoters do not store IT Marketplace sales staff to understand products as.
But the summit. Suning Appliance Headquarters journalists and media management market centers of the Department's management problem, when this side, said Su Ning, the Suning, this conflict is no longer a problem three.
Such as channel patterns. Although the true account of the said prior, but not without cash buyout Suning practice. On the one hand, Suning can respect the distribution of IT products cash cash practice, on the one hand, by virtue of Suning's retail network across the country and huge sales, there is little to give IT manufacturers or large distributors to provide off period. After all, Suning a purchase amount may reach 10 million yuan, account of it is reasonable requests. In short, the channel models, can be flexible, not non-negotiable. I am China Toys Suppliers writer, reports some information about dynamo label printer , roland printing press.
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