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In the background of the 2008 Olympic Games, the "sports marketing" has become in recent years one of the most fashionable words, some enterprises have begun to try some companies are still hesitant. How to make "Sports Marketing" Leading brand reputation and sales to increase substantially into these enterprises are most concerned about. The first to try to "sports marketing" in some enterprises, summed up the success of "sports marketing" must have the four key words: relevance, innovation, integration and sustainability. Correlation refers to the company's products or brand associated with the level of sports, this is business, "Sports Marketing" critical success factors. Find the point of integration products and sports marketing strategy has already half the battle. High levels of "sports marketing" is the brand of sporting spirit and enterprise culture of organic integration. Coca-Cola symbol of youth and vigor, which fit with the sport with passion; Lenovo is committed to helping SMEs to become a Yankee day "tomorrow Superstar", which is "faster, higher, stronger" fit the spirit of sport ... ... these companies the spirit of the sport perfectly into the brand culture, brand culture to achieve the transfer and stimulate sales growth of double effect. If indiscriminately products and sports together, often difficult to achieve the desired results. Innovation is successful, "Sports Marketing" the necessary conditions. "Sports Marketing" has always been wise of the game, copy the others never win acclaim. In a sense, "Sports Marketing" is not to use sports to promote their products directly, but create a memory, a certain lifestyle or aesthetic taste. At the Olympic Games, as Olympic TOP Partner, Samsung Olympic rings in a creative way to LOGO and products linked to the target audience can expect to see Samsung Olympic rings. After the Sydney Olympic Games, Samsung's products in Australian market share has improved tremendously. Resources should be integrated is "sports marketing" of the main features. "Sports Marketing" is a complex and changing business activities, the products, businesses and consumers the integration of many factors. Olympic Winter Games in Turin, Lenovo and its Yang-day, high-quality products with outstanding performance and service support, so that people remember the Winter Olympics in Turin, but also remember their own. Sustained business success is a "sports marketing" of the necessary strategy, because the effectiveness of sports marketing in the sports field through investment in a long time to achieve. Coca-Cola was born early in the Olympic Games began to support this campaign, in 1928 Amsterdam Olympics, the European sports fans their first taste of the drink from the U.S., Coca-Cola for the first time it is emerging on the world stage since then, Coca-Cola "Sports Marketing" on the stage one by one interpretation of the legendary brand expansion. At the Olympics, Adidas was the first running shoes to the athletes. Sports Marketing is the company's expensive game that requires companies to pay a lot of money, which requires companies with strong economic strength and long-term planning. [Key words]: Progressive Sports Marketing Comment Large In Small I am an expert from skeletonmechanicalwatch.com, while we provides the quality product, such as accuracy mechanical watch , mechanical wrist watch Manufacturer, mechanical automatic watch,and more.
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