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On Home Appliances The absence of vulnerability Technology Brand Return to the core competitiveness of the competition to become the main trend of the Chinese kitchen and bathroom industry. What is the core competitiveness? According to the U.S. strategic management theorists Prahalad and Hamel's view that enables the company to offer customers a class of particular interest to the unique skills and technology. Price competition and value in the long-term competitive industry dominated by the Chinese kitchen, Ying Qi Electric Industrial Co., Ltd. Ningbo, sustained and innovative mechanisms to get the gender development, and formed a unique phenomenon in China's household electrical appliance industry. From the perspective of the world's manufacturing industry, demonstrated three main schools of brand development: One value stream. Brand value of these enterprises with particular emphasis on the business, in marketing, often showing a high brand premium. Need for strategic brand marketing plans, according to agency analysis, the value of the brand depends on the scarcity value of the brand to establish high brand loyalty of consumers, the premium rate is generally 23%. Second, technology flow. Such enterprises are mainly conducted through technical innovation and marketing capabilities of its technology development is often occupy the forefront of the industry, leading the technical development of the industry, driven by technological innovation and brand development. Third, the price stream. Reduce costs through such enterprises are often to low to seize the market, lack of technical development and the value of business ideas. The mid-nineties of last century, "China" began to rise rapidly, the development has already become a "world made" an important pole. However, the "Made in China" Industry has always been to rely on cheap labor and industrial chain advantage, most take the price line, resulting in "Made in China" brand profits is very low overall. Segment to other industries, the Chinese kitchen industry after nearly twenty years, has broken the "Made in China" brand single line, showing a variety of competitive modes coexist. First, price-driven model . These camps by the Guangdong Kitchen brand composition, such enterprises to rely on the industry chain cost advantage of using low-cost strategy and brand development driven market competition. Second, value-driven model. These camps by the Shuaikang, boss, party too, Oulin etc. Zhejiang Brand composition, brand management philosophy advocating such enterprises in order to obtain high-end brand market premium, take the value route. As the core technology R & D capability and awareness is weak, many kitchen and bath products, as well as "Made in China" products are the lack of independent core technology, which seriously hampered the development of the Chinese kitchen industry, resulting in "technology stream" in the Chinese kitchen industry's long-term absence. In recent years, due to factors such as the national advocate industrial restructuring, China's brand development kitchen industry has matured, and improve schools, there have been R & D-driven core competence of cherry odd phenomena, to fill the kitchen industry, the Chinese brand competition model blank. Electric Industrial Co., Ltd. Ningbo Ying Qi always pay attention to R & D innovation. In Range Hood Area in 1999, Ying Qi, General Manager Yan Jianrong have original double box does not spill deep type suction Hood And swept the domestic market, topped the country for three years the list of the top three sales range hood, range hood into the front rank of China. In recent years, Ningbo Ying Qi Electric Industrial Co., Ltd. to product development and export oriented, played down the sales in the domestic market. 2008 Electric Industrial Co., Ltd. Ningbo Ying Qi trying to do the domestic market, has developed a CXW-200-H7 near suction hood and Jin Yan Series Gas stoves Two revolutionary products. Revolutionary core technology with many innovative products, Ningbo Ying Qi Electric Industrial Co., Ltd. to create and aspirations to the Chinese kitchen industry "technology brand", has developed a unique "Sakura strange phenomenon." We are high quality suppliers, our products such as Automobile Tracking Devices Manufacturer , China GPS Pet Locator for oversee buyer. To know more, please visits Pet Tracker.
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