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Adidas: Marketing the world's most romantic - Adidas, the Olympic Games - sports and leisure in by ewrt wrtgnfh





Article Author Biography
Adidas: Marketing the world's most romantic - Adidas, the Olympic Games - sports and leisure in by
Article Posted: 01/17/2011
Article Views: 152
Articles Written: 1452
Word Count: 623
Article Votes: 0
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Adidas: Marketing the world's most romantic - Adidas, the Olympic Games - sports and leisure in


 
Business,Business News,Business Opportunities
The 2008 Olympic Games TOP, to pay more than 40 million U.S. dollars in the price and then, ADIDAS and no waste of resources, heartily with their own propaganda against the opponents. For some time, television has been playing such an ADIDAS ads.

Commercials are NBA stars KG, Minnesota Timberwolves 21 Kevin? Garnett. In this short 30-second ads, KG played 5 roles, and therefore the advertising is divided into five small paragraphs?? Montage approach.

In the first clip, KD as a war commander, the artillery on the battlefield that flutters calm, highlighted the "leadership team" concept; the second clip, KG suddenly become a black knight , relief of civilians, the concept of "stand up"; third segment is the Colosseum in ancient Greece in the gladiatorial combat, emergence, "insisted in the end" of the faith; the fourth segment KG suits and ties with ease to give a speech, quite a gentleman, the concept of "active atmosphere" quality; Last KG picked up a basketball, has become a real self, "This is KG". ADIDAS until finally there to clear up doubts.

This is a successful advertising, it comes out of the romantic atmosphere, but it has become a classic ad. It expressed mainly on the romance market is reflected in the following aspects.

Film structure KG of the ad, through the language screen, you can guess the five fragments implies, Film and Television. The first segment is the implication, "Band of Brothers" is Spielberg's masterpiece, also reflects the team spirit and leadership; the second fragment suggests that the "Matrix" and "Spider-Man" and other films, from the dress on see is a typical hacker style, and fought to save a scene reminiscent of the classic Spider-Man; and third fragments hint of "Gladiator" that epic kind of film.

Troika ADIDAS and NIKE is a enemy of life and death, in order to beat Nike, ADIDAS spare no money in the acquisition of Reebok, but in basketball, Nike is still the heart or ADIDAS. Therefore, ADIDAS basketball shoes, under the foot of the effort.

ADIDAS NBA invited the three stars do their own image of the voice, and create their special shoes, McGrady (TracyMcGrady)?? Grey Red Color "T-Mac5"; Garnett (KelvinGarnett)?? Red Blue Color "KG3"; Duncan (TimDuncan)?? adidas_1 wisdom basketball shoes. ADIDAS

has been very little advertising for the three individually tailored advertising, this ad is very rare. 2006NBA league start, McGrady's advertising, "God is moved to tears," is just talking about McGrady just a classic event, displaying McGrady star style; and KG of the ad which takes 90% of their time in on the good quality of mining KG, while the description of these good quality, but also is a romantic way, and replaced with a picture of flying pieces of imagination, visual impact and there, and is the engaging and.

Wolf and China Few years ago, to say that worship of the wolf, as a "Wolf Totem", cultural, commercial wolves come from the crazy cult. To know in the West, the Nordic mythology, werewolves, but a role is cattle.

KG because the effect on Minnesota, which embody the spirit and quality in the character of the wolf, known as Garnett.

ADIDAS may not think about "Wolf Totem" will be sold with their shoes have anything to do, but the relationship is still great in fact.

KG who embodied the wild wolf, the wolf spirit popular now, Garnett and the ADIDAS brand promotion and upgrading must say, by the "Wolf Totem," the east wind.

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