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The rapid development of home appliance chain, distribution network all over the country-level cities, but their development problems are emerging, China's home appliance chain, how far? With the rapid development of home appliance chain, vendors to the theme of conflicts of interest, the cooperation between manufacturers will go from here? Guide the development of Chinese home appliance chain's standard-bearer of the future will be? Gome, Suning? Wing-lok, star, large and medium? 3C Roundtable Moderator: Gentlemen, our reporter Chen Junjun: Industry observers Yanbin Shen Wen Jian on Puritanism Created a home appliance chain times China Business: Tracing Roots of the source, home appliance chain in recent years the rapid expansion of power is what? Zhang: Direct power is driven by the interests of: First, as the economy continues to develop, product constantly broken down, need such a specialized, large-scale social marketing model to meet the detailed division of labor and consumption demand; On the other hand is a business investors find the professional, large-scale marketing model may bring huge benefits, and this model should be shipped in practice, and was even better than expected results. In: more compromise from manufacturers and connivance, with all the dealer incentives are factory manufactured. Therefore, household appliances manufacturing enterprises in the city's main shopping district into one, do not take care of face or blinders. Rational selection of clients, select large customers have become air-conditioning business marketing strategies big priority, otherwise you're in 100 stores, 80% of the losses in the next loss or dark, and now the market competition, you can thanks to from it? Loss can be upholding the so-called strategic long? Shen: The main factor comes from the huge consumer demand, supermarkets to meet the psychological aspects of consumers: many kinds of brands and products, one to one marketing model and open-style shopping environment may choose a large room; price, which is not in the traditional mall enjoy. More importantly, nearby shopping, home delivery, free services and other new initiatives introduced, it is most firmly grasped the hearts of consumers. Chain stores in the hands of huge consumption of possession, become an important bargaining chip with the manufacturers. Home appliances chain in the development process, the Government, as the market regulator did not play its due role. Particularly relevant laws and regulations in the process, the standard is far behind the pace of market development, resulting in deterioration of home appliance chain business competition, the more open more stores, and mutual strife. The home appliance chain is the lack of full use of the loopholes in laws and regulations, to collect names of many manufacturers the promotional fees, listing fees, fees and other selected places. Fine adjustment of pressing China Business Daily: Recently, the company's cooperation there are some conflicts, home appliance chain unilateral pull down prices, and forced interactive marketing ... ... why not? Zhang: After years of development, home appliance chain strength increased, and manufacturers are facing with the ability to contend. In practice, it also summarizes the rules dealing with manufacturers, particularly manufacturers mastered the soft underbelly of the methods manufacturers have surrendered. With home appliance chain industry for many years, there are no standardized chain of regulations and policies, to the chain of non-standard operation left a lot of space. Shen: Yetai in the domestic home appliance chain that appeared a short time, have not formed an effective management model and system vendors will appear between the human than the rules, or if the system does not perform, or arbitrary too large, causing a variety of reasons at this stage manufacturers and home appliance chain in the co-operation process, there were many unhappy events, which is erecting a natural phenomenon to a certain time. On: I think the single-win situation that will not last long, and soon there will be new marketing patterns or ideas emerged. I am an expert from carreplacementkeys.com, while we provides the quality product, such as Transponder Car Keys Manufacturer , car key blanks Manufacturer, car replacement keys,and more.
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