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On the IPTV market barriers and business strategy-IPTV, operators, telecom - telecommunications ind by weqfwer rgetfg





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On the IPTV market barriers and business strategy-IPTV, operators, telecom - telecommunications ind by
Article Posted: 01/20/2011
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Articles Written: 1394
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On the IPTV market barriers and business strategy-IPTV, operators, telecom - telecommunications ind


 
Business,Business News,Business Opportunities
Regulatory factors in the strength of the policy, the telecommunications industry and broadcasting industry has maintained a lasting peace. The emergence of IPTV completely changed all that, telecom operators to enter the field of traditional broadcasting? Difficulties, how to make rapid development? Under specific conditions to become a key business strategy accordingly.

  The rapid development of the domestic IPTV 2006 11 month in Busan ITU IPTV Focus Group (ITU-TFGIPTV) second meeting of the IPTV set for the formal definition. IPTV is transmitted in IP networks include television, video, text, graphics and data to provide QoS / QoE, security, interactivity and reliability to the management of multimedia services. From the latest definitions, we can see, IPTV is not the simple concept of network television, but the direction of development of traditional television, the future digital home entertainment center. It is because of innovative and interactive way to watch the amount of Internet content to Shanghai in the last decade due to increasing public concern. In China, the broadband network market started late and the market is huge, contains the unlimited business opportunities. For many domestic and foreign industry leaders are involved in this big market, and hope to become the market leader and dig pot of gold.

Predators Murdoch's News International media group has chosen to enter the China Netcom and China Netcom for network TV is also fond of: Since 2004, China Netcom has already participated in the establishment of the three network television stations. May 2004 was China's first network video player license, Netcom and IDG invested 500 million yuan in building the "every day online", which has a 40% stake in Netcom; CCTV launch in June, "CTV network," Netcom is a strategic partner of its network operations; January 2005 trial run of the "Beijing network TV" channel is also CNC operators.

Executive acknowledged leaders of international IT hardware, Intel now also entered the Chinese. June 14, 2005, Intel and Shanghai Media jointly announced the signing the MOU, both sides will provide consumers for digital networks, platforms and devices optimized for in-depth cooperation in the field of media content. By then, consumers can connect via broadband TV, computer or mobile phone, PDA and other wireline and wireless devices to watch TV, movies or video on demand and other digital content.

With streaming media technology and the rapid development of broadband network technology and the continued popularity of the Internet media business elite technical support for the environment have been basically mature, broadcasting, telecommunications and other media have on stage to seize the network television business opportunities. Since September 2003 Shanghai Media Group, "Broadband Orient" since the launch of the network television business, the development of China's Internet TV is very rapid.

Urgent eliminate market barriers Although widely optimistic outlook, however, the development of IPTV business market is not plain sailing. From the present perspective, IPTV is facing several major highlight barriers to urgently get rid of the market.

License is the focus of policy is not clear So-called IPTV license, referring to the SARFT information network to disseminate audio-visual programs in business-related agencies to issue "on-line dissemination of audio and video programs permit." According to SARFT issued in July 2004 and in October 11, 2004 shall come into force the "dissemination of information networks such as the Internet audio-visual program management approach" (No 39) provides that the State Administration of Radio, Film and Television is responsible for the Internet and other information network communication in the management of audio-visual programs, audio-visual programs in information network communication services, shall obtain the "dissemination of audio-visual program license information network", by the SARFT in accordance with the dissemination of audio-visual programs, information networks, business category, receiving terminals and transmission networks, and other items classified issued. In accordance with the provisions of "dissemination of audio-visual programs information network license" is undoubtedly the same as the passport to enter the Chinese IPTV market. If not approved by the Internet broadcasting audio and video programs transmitted license, that means business is illegal.

SARFT website now public information display, get the online dissemination of audio-visual program permits the unit has reached 66, but basically the system of traditional broadcast media outlets, did not see carriers commercial presence. China Telecom, China Netcom and other telecom operators eventually get their long awaited IPTV license, and carriers will be offering the types of licenses (as in accordance with the provisions of Order No. 39, according to SARFT's broadcast license is self-management programs, broadcast programs and the provision of operational services, integrated program of three classes of business issued), affects the future development of China's largest IPTV unknown. In fact, behind the Chinese IPTV license puzzle is China's current telecommunications, broadcasting management system created by the policy-induced barriers and the resulting telecommunications, broadcasting the game compete for IPTV dominance.

Lack of professional interactive programs IPTV's potential users are broadband users, China's broadband users at present only 3,000 million, compared to 360 million TV users and more than 100 million of CATV users, the number is not large. Operators certainly want to reach end users through access to television, but must provide access to television than the general TV and CATV television programs more valuable, so rich program, to ensure the quality and attractiveness of the program is to ensure the successful operation of the most important IPTV commercial factors.

IPTV has two main outstanding features: first, superior interactivity; second, personalized services. IPTV starting from birth, it has a strong interactive features of: IPTV is to change the essence of the passive audience to watch TV and take the initiative to enter into a television program. Through the Internet, between web browsers and the browsers can be real-time communication between the interaction, it is entirely break the traditional media limitations. But for a long time, people "interaction" of understanding, it seems confined to video on demand on. In fact, "interactive" meaning to be much richer. The interaction of the IPTV, can be divided into two types: the first type of video program content itself has not been affected because of interaction, the user can control the playback time and playback progress; second form of interaction between the audience not only interact with the program, but also the site and interact with other viewers. IPTV to develop, we must actively explore an interactive mode after. Only through these innovations, IPTV can be fully interactive play, the network TV business is also able to enter a new level.

Present the IPTV operators

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