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SEO or Search Engine Optimization is one of the most effective and popular Internet Market technique or method used by many webmasters today. Other than webmasters, as well as SEO specialists and experts, many individuals had also used SEO to improve the traffic of their website from search engines. Though most of these people are bloggers, some are usually executives who wanted to learn about SEO to do it for their business or before hiring an SEO specialist or expert, allowing them to know the process of doing SEO. The internet is full of information regarding SEO. However, there is still a number of information which is usually left out by SEO specialists. And sometimes, this information is very important particularly for people who are just starting with SEO. Here is some of that information: Link Spike According to many SEO experts, such as those from SEO Philippines companies, the growth of inbound links should be as “natural” as possible. Part of the reason is because major search engines such as Google usually don’t support SEO as the method disrupts the natural algorithm of search engines, which is why it’s very important to take note the gradual growth of inbound links to a website. If, however, an unnatural event had occurred, in which the number of links had suddenly spiked then fell down, and then up again in its original growth, then a link spike may occur. A link spike is similar to “Google Dance” in which a website’s ranking will suddenly rise, then significantly fall, then return to its original ranking. However, the difference with Google Dance is that this usually happen for weeks, which could cause a significant fall in traffic. Google Dance Google Dance is a very popular term used by many SEO professionals and webmasters. It is a term used at the time in which Google does a re-crawl of all of its indexes. When this happens, a website’s ranking would either suddenly rise up or sudden fall or disappear from indexes. According to SEO Philippines experts, though similar with link spike, a Google Dance usually normally last within only a few days, usually 2 to 3 days, and that the end result could be higher or lower from its original state. “Sandboxing” The term “Sandbox” is used for a website that doesn’t gain any improvement in major search engines even if the campaign had been running for 3 months. This usually occurs if a website had been caught using black hat SEO. According to SEO Philippines experts, this can be prevented by learning the basic and guideline approved methods of SEO link building.
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