|
China International Footwear Fair held at the Beijing International Trade Center. The event attracted participants from Italy, Sweden, Hong Kong, China and other 10 countries and regions, more than 100 exhibitors. In the nearly 6000 square meters of exhibition hall, the exhibitors did her best to attract the attention of visitors. Press circle to go down and find a lot of shoe-making enterprises in the domestic products and foreign products in appearance little apart, Wenzhou shoe manufacturers to use a saying that "their shoes style, we can make out!" Is China shoe design level and international standards have yet? And obscure in a booth, the reporter finally found some clues. The magazine stand arrayed with many shoes. It is responsible for Ms. Chou introduced, these magazines are all bought directly from Italy. Reporter flipping through a book entitled "ARS SUTORIA" magazine, which is all kinds of shoes in the picture. Shopping guide enthusiastically said: "These models are the latest models in Italy this year, it is fashionable." "These magazines who buy ah?" A reporter asked. "These are the shoes factory. Buy back up to see if you can do." "Are Italian, who can read ah?" "Never mind, mainly the shoes look and design, text is not important." "It's all brand shoes inside, and if follow suit, it is not infringing it?" A reporter asked for. "Oh, you worry. Shoemaking know a little bit to change all right." The status of such copying and imitation, created our country shoe "big but not strong" situation. Drawn according cat may be a large cat, but after all can not become tigers. China Leather and Footwear Industry Research Institute Yang Chengjie has deep feelings, he said, about 20,000 of China over the current shoe company, employing more than 200 million. In 2003, China produced a total of 7 billion pairs of various footwear, accounting for the global footwear for more than 50% of total production. In recent years the domestic market each year nearly 2 billion pairs of shoes sold, the highest in the world. China has become a veritable footwear producing countries and consumer. However, we do not become the world's footwear power??? Average unit price of China's footwear exports is only 2.5 U.S. dollars a pair, only Italy Shoe export power unit 1 / 10 or even lower, but the price is still declining . Yang Chengjie that poor awareness of quality and brand shoes in China is causing this "big but not strong," an important reason for the status quo. He believes that China's shoe industry to make big and strong by the need to solve many problems, including design, material selection, brand competition, and so on. However, the most fundamental issue is to enhance research and innovation capability of enterprises, product quality and quality of personnel. The quality of shoes, including comfort, aesthetics, safety and functional factors such as, the design of these elements alone can not solve, let alone copying and imitation of others is designed. Kangnai Group Chairman Zhengxiu Kang said the reason the Chinese footwear industry is always in the price and grade do not increase, mainly three reasons for this: First, the lack of world-known brand; Second, the domestic shoe serious lag in research and development; third is the lack of world-class shoe designer. He said that China shoe industry to improve product quality, improve product competitiveness, the most important is to improve the shoe industry, science and technology R & D capability and brand appeal. "If we rely on cheap foreign labor costs, and copy the design of the footwear industry in China can not continue to develop." Interestingly, one side is the business magazine to buy Italian shoes "copied" the design, while the other side of the Italian shoe industry is in a big way in this Fair, publicity and promotion. Although the Italian footwear industry has set the world high-quality images, but the visibility in the Chinese market is still small. Italian footwear manufacturers and Chinese distributors hope to even the shoe companies to cooperate, the Italian shoe and fashion brands to China. In recent years, China's growing imports of footwear, and many high prices high quality, well designed high-end products have been favored by Chinese consumers. ECCO of Denmark, general manager of China Cao Bosen said that China's footwear consumption market is gradually becoming dominated by the quality from price-led, brand-led, "Chinese consumers need is a balance between price and quality. This is for us is undoubtedly good news. " Changes to the Chinese consumer market footwear company sends a strong message: must abandon the traditional development model Zhaomaohuahu efforts to improve their research and innovation capacity, casting its own brand, breaking through the bottleneck, or else it will be difficult to adapt to future market competition situation . The e-commerce company in China offers quality products such as steel bar cutting machine , steel slitter machine Manufacturer, and more. For more , please visit steel slitting machine today!
Related Articles -
steel bar cutting machine, steel slitter machine Manufacturer,
|
