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Delphi Aftermarket in China will focus on the development of geographical expansion and channel pen by xiaod sfb





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Delphi Aftermarket in China will focus on the development of geographical expansion and channel pen by
Article Posted: 01/23/2011
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Delphi Aftermarket in China will focus on the development of geographical expansion and channel pen


 
Business,Business News,Business Opportunities
Compared with Delphi itself, Delphi Product and Service Solutions business unit (ie, Delphi Aftermarket Operations) is only ten years of history. In October 1999 set up business in the sector, including the independent aftermarket, original equipment spare parts service, diesel aftermarket, and many service and diagnostic system, started in 2007 in China-related business.     At the recent Beijing International Auto Show held during the period, this reporter interviewed Vice President, Delphi Corporation, Delphi Product and Service Solutions Division, Global CEO Frank? Mr. Otis. Although Delphi Product & Services Solutions Group, is already the largest supplier of imported car parts, but as the establishment of the sector one of the founder, Frank? Otis that Delphi aftermarket business in China share is still relatively small. He hoped that in the next 5 to 7 years will be included in the Chinese market, including aftermarket business, Delphi Asia Pacific increased to account for Delphi's global aftermarket business 35%.     Currently, Delphi Aftermarket in China is mainly in three large parts: one is the U.S. model, which is supporting the current vehicle platform for a strong Delphi car in the field; second is the European model, mainly the public platform models; 3 is the local model, this part of the business are relatively new, but Delphi has the majority of Chinese vehicle manufacturers to carry out cooperation projects in the next two to three years to develop more models suitable for Chinese firms work platform is Delphi focus.     Franks? Otis description, Delphi Product and Service Solutions Group is a network of different channels of distribution sale of products with different models, the company would not normally self-approach, because Delphi wanted to concentrate more on product and technical expertise on the basic strategy is to complete the original quality products and technology to the aftermarket.     According to this principle, Delphi Aftermarket in China at present distribution mode is authorized warehouse-type distributors, about 70; In addition, there is Delphi Diesel Aftermarket service network is usually relatively large direct customers to Authorization to establish a service station. In recent years, Delphi has introduced a world called "Delphi Service Centre", the new network concept, while it is also the distributor of the model through the storage type to operate, but the difference is that brand identity is a Dell Fu's, but the owner is a local entrepreneur. This new development may soon, now has more than 4,500 worldwide. Frank? Otis said that Delphi will be the service center is studying the feasibility of the introduction of China, but China's top priority is to further expand storage-based dealer channel, after all, just enough to support a broad network of channel a greater stalls and a deeper depth of business.     The current market to 4S store in China-based vehicle aftermarket service model, Frank? Otis is not worried. He believes that, 4S store network is not in contradiction with the independent aftermarket, 4S stores in the United States accounted for 30% Aftermarket 40% of business volume, while independent service accounts for 50% to 60% of business volume, because less 4S shop large capacity to meet the needs of all customers, as each consumer's situation is different, the needs of each client is different. "I believe this situation is similar in China, the current strategy of Delphi or through storage-based distribution network to distribute our products." Frank? Otis said.     In fact, the link between Delphi and distributors not only a business, through technology transfer and training to impart to them knowledge of Delphi Aftermarket sector component of the daily work. The next level of storage-based distributor customers in the automotive service stations, repair stations and technicians is one of Delphi's customers. Delphi is not only dealers to warehouse-type training, and returned to the station under a maintenance technician training, such training including product training, and problem diagnosis of the practical technical training and how to provide better services to end users such training.     Reporter noted that Frank? Otis suit with a red logo on the other Delphi aftermarket business logo badge. Learn from him, Delphi Product and Service Solutions Division designed a value card, inscribed with the sector to the value concept, strategies and objectives, and in order to achieve these necessary means and tools to use. He said that regardless of any place in the world, Delphi Product and Service Solutions business unit's staff will follow this value card listed on the values and goals.     For Frank? Otis for 11 years ago whether he or the Delphi is virtually no after-sales market in the case of experience, products and services to create a Delphi Solutions Division. He said, "We also hope that through training, cooperation and other means to help the Chinese aftermarket partners to obtain the relevant knowledge and tools to enhance the technological strength, so their ability to maintain high levels of future automotive technology."     For the next few years to achieve in the Chinese market, Frankfurt? Otis said, "Delphi vehicle matching the current business growth in the Chinese market average of 20%, we hope to rely on Delphi's vehicle to achieve our business platform supporting aftermarket business in China and product growth. "He pointed out four aspects to achieve the desired objectives: the first is the introduction of products. Delphi's strengths is the platform for vehicle after-market products supporting business, such as General Motors, Ford and other U.S. Department of cars available product platforms, and the next direction is to continue to introduce models of product platform in Europe and China; second diesel Aftermarket products and diesel distribution and service network system construction; third is to further develop independent aftermarket distribution network; fourth is to Delphi for the vehicle accessory products for more platforms to the Chinese aftermarket.     Can see that Delphi's aftermarket strategy in China will focus on two?? The channel penetration and geographic expansion. Frank? Otis have made it clear that Delphi's aftermarket customers to gradually from the warehouse-type structure, a large dealer network expansion to retail network, and geographically will have to gradually move their business from the city line extended to the second and third tier cities.

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