|
|
 |
|
|
Email Marketing: Using Twitter as an Opt-In Pre-Sell and Trust Builder by prince simon
|
|
|
Email Marketing: Using Twitter as an Opt-In Pre-Sell and Trust Builder by PRINCE SIMON
|
|
| Article Posted: 01/25/2011 |
| Article Views: 109 |
| Articles Written: 155 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 417 |
| Article Votes: 0 |
|
Email Marketing: Using Twitter as an Opt-In Pre-Sell and Trust Builder |
|
|
|
|
|
Internet Marketing
|
|
|
Many online marketers, who use email marketing as their main source of revenue, wrongly assume that Twitter holds no relevancy for their operations. This is not true and by ignoring Twitter, these email marketers are missing out on a potential goldmine. Email marketing relies on subscribers (ignoring spam marketing which just sends unsolicited emails) and these subscribers will have usually have been persuaded to submit their email addresses in exchange for some free information or product – or something along these lines. As there is no way to add an opt-in form to a 140 character tweet, email marketers just do not see the value of Twitter and how it can assist with their campaigns. What these marketers need to do, is stop concentrating on what Twitter can’t do and consider what it can be used for - sending people to the marketer’s opt-in pages. Tweets Don’t Sell, Tweets Offer a Taste Followers have now got used to reading tweets that contain good information and are probably interested in reading more. Only now can they be informed that they can read the full story, or find more on the subject by visiting the main site – which is obviously the squeeze page. And whilst the squeeze page may not immediately contain that information - and the visitor will have to submit their email in order to receive what they came searching for - there is trust now and they know that the full information will be worthwhile. Trying to send followers straight to a squeeze page from the initial tweet is Twitter marketing suicide. Most users are hardened to obvious marketing and will hit ‘un-follow’ faster than you can say “No subscribers” if you don’t build up the trust beforehand. Twitter Can Pre-Sell an Email Campaign Utilizing Twitter to pre-sell a squeeze page is basic email marketing – just a slightly shorthanded version. There is another valuable bonus of using Twitter to build trust and pre-sell: This Twitter technique will also pre-sell the actual email marketing campaign. Subscribers that originated from Twitter will be used to the marketer’s tweets and when they start receiving their emails, there will already be a certain amount of trust towards the marketer - so these subscribers are more likely to believe what they are being told. Twitter can speed up the Email Marketingprocess, by negating the need to spend valuable weeks befriending subscribers and building up trust – this will have already been achieved during the Twitter campaign.
Related Articles -
email marketing, marketing events, email deliverability, deliverability consultant, email reputation, ip reputation, domain reputation, DKIM, email,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
STEPHEN BYE
Stephen Bye is a fiction writer. His most recent novels are a 5-book “The Developer” series which be...more
|
|
|
|
|
PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
|
|
|
|
|
LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
|
|
|
|
