Netizens Hello, everybody: Today we are fortunate enough to go to the sound of Electric Technology Co., Ltd. Beijing reputation Wu Qun, general manager of power a guest studio. Acoustic Electric Technology Co., Ltd. Beijing reputation (BSWA) was founded in 1998. Acoustic and company Environmental protection Products as the core, to provide a full range of services.
Prestigious Pride Technology Co., Ltd. Beijing General Manager Wu Qun force
Reporter: Zong-Hello, Acoustic and Electromagnetic Technology Co., Ltd. Beijing reputation since its founding more than ten years time, could you tell us about the history of the company's growth?
Tread the: host is good, you good friends. Acoustic Electric Technology Co., Ltd. Beijing reputation founded in 1998 - a joint venture with the German MullerBBM new company? Beijing R & D base into use? Shanghai reputation founded? MICW project started.
Prestige brand creation and promotion ---- acoustic field line (item) ---- The project widened the field of depth in their development (new products are more refined, more specifically)
Reporter: This year's Light Sound show, which brings a focus on recommendations or new products?
Tread the: line of this exhibition will display N, G, E, paragraph 20, the three series of products, N201 nickel-diaphragm design unique, ultra-low background noise, flat frequency response curve, the work on the extreme environment, highly adaptive features of the model. CN255 Compact recording microphone designed for recording instruments, its compact overall shape, with special microphone clip, you can easily clip on musical instruments on the pickup.
Reporter: Last year the company products, technologies and services such as What are the results?
Zong-: to replace the technology leader in the homogenization of competition, we first used at the recording microphone on electrostatic excitation technique. Given our confidence on the quality of their products in 2010, our commitment to customer service to be extended to 10 years, which will form a huge waves in the industry; at least in the service, and we hope to become the industry standard. The company "an absorbing wedge" on patented; with the R & D team continues to develop, there will be more acoustic areas of new technology, new inventions used in our products, which will allow recording microphone Division I MICW access to long-term survival and development space.
Reporter: Do you think your company's products and foreign brands of difference?
Zong-: First is a service of the localization;
The production of foreign brands in overseas R & D, domestic consumers to buy the lack of necessary services to protect; part of the foreign brands to rely on distributors in China to complete after-sales service, and to channel Sell The expertise is not the expertise in the technology sector distributors; so the services of foreign brands is short board. Prestigious company, R & D base in China, the localization service is the difference between us and foreign brands.
Followed by the sale of fewer links.
Foreign brands from the factory to the consumer to go through: the factory? Chinese general contractor? Subcontractors - two distributors? Consumers, links more layers of plus profit, most of the high sales price. Building is a prestigious company Proxy System, sales links are: the factory? An agent? Consumer sales with fewer links, the price competitive
Third, tax and delivery Import requirements of foreign brands customs duties and delivery need to fly across the harbor. Reputation of the company production base in China, duty-free, guaranteed delivery.
Reporter: In the national policy support, Radio Industry is booming, the company is what strategy to win greater market share?
Tread the: establishment of environmental protection, health, low energy consumption based on application of new technologies to ensure the effective application of the top microphone.
Company branding the country after the First International, the first after Beijing where every step, every step is a good demonstration effect for the next step.
Foreign brands are the broadcasting industry, development and expansion is no small challenge, MICW will be more by way of solutions to address customer needs, not just sell a few microphones, such as our company will focus on The pickup needs sitcom introduced surround sound package.
Reporter: Do you think the future trend of enterprise products What is this?
Tread the: establishment of differential competitive advantage, constantly new technology in the world of acoustic products, never abandon the low level of price competition. Further market segments, identify the needs of each potential, with products to satisfy it. Further breakdown of the current market, real needs, the needs of each individual will be by developing new products to satisfy it; and each needs will be developed into a new, competitive markets.
Reporter: brand building in any new ideas?
Tread the: brand awareness of the brand, culture, LOGO's promotion and publicity; brand awareness good product application performance, user-generated reputation; brand loyalty of existing customers to maintain and service, with MICW means assured, surprise; brand asset management.
Marketing systems: building on existing global sales network, based on further improving the distribution system.
Brand association: the development and promotion through the operation of multiple links, so that people see the "MICW" can think of "new technology, top recording microphone"
As a new brand to enter the global market, microphone in 2010, we focus on C and D that is brand loyalty and brand asset management. I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as mtrj connector , tunable laser source.
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