|
With the draw out in the global financial crisis, the global economy slowing, the manufacturing sector as the mainstay of China's economy has suffered a strong impact, especially in the textile Clothing Industry, trade, many people believe that 2009 is the winter apparel industry, apparel brand in 2009 will be automatically cleaned. The face of such adverse market environment, how to deal with clothing brand by the financial crisis the market decline: is the implementation of the contraction of the marketing strategy? Or a downturn in the market "crisis in seeking machine" grasp the opportunity to play a new world? With this issue, we interviewed China Cowboy Industry Benchmarking brand - Wei Peng. Hope "Wei Peng," some of the marketing strategy will give us a new revelation! Brilliant 24 set, achievement benchmark brand jeans Registered in 1985, Wei Peng, Wei Peng, who after 24 years of tireless efforts and development achievements of the Wei Peng brand status in the denim industry benchmark: 13 consecutive years in the domestic market share of the first, entitled "Chinese Cowboy King" the world. Because of this, China Fashion Association to guide the healthy development of jeans industry, in many domestic brands carefully selected, the final selection, "Wei Peng," will "Wei Peng," China's cultural life, promoting local cowboys into the industry Benchmarking learning experience the brand, since 2003, so that "Wei Peng," published each year on behalf of the Chinese denim industry trends. This further established the "Wei Peng," China's denim brand position in the lakes. 24 years, along the way, Wei Peng, the Chinese denim industry has made great contributions, but also shows the style of King Wei Peng: Release of Chinese denim trends, leading the Chinese denim industry development; host the "China jeans Design Competition ", mining industry, cutting edge designers, to promote the industry, training of personnel; launch of the industry classic WP1117 article, become a classic version of cowboy type, and the U.S. Levi's of 501,606, LEE's 101,301 match race. 24 years, along the way, Wei Peng can be said to fame, glory again and again, not only for many years was the "key stores the main product ( Jeans Class) the leading brand "and win the favor of DuPont, to promote bilateral strategic Cooperation . In the face of the economic environment and market downturn in 2009, Wei-Peng brand vigorously implement the brand, marketing, product three major projects, by changing the business strategy to strengthen its anti-risk and economic crisis. Brand re-positioning, set off a new revolution in denim 2008, the global financial crisis, the global economy is entering the era of weak, unstable foundations bear the brunt of Chinese textile and garment, very difficult. Data show that in 2008, China has tens of thousands of textile and garment enterprises to close down their businesses because many small brand strength, brand integration of power is not enough, one after another out of the market; there can be a very good brand strength to withstand the crisis, such as Wei Peng, who has 24 years of brand influence, 24 years of brand operating system; strong self-capacity, nearly a thousand retail stores and has strong backing BSC Group. But, faced with the crisis which engulfed, Wei Peng is to continue to enhance its capacity for? Wei Peng and his team at the helm Cenrun Hong, chairman of the changes in brand strategy, and perhaps give us a little answer. In the past half year, Wei Peng structure with the professional authority of the research done, "the Chinese market research and ideology of the Chinese consumer," both. By the end of 2008, the brand began to implement "change" strategy to "change" as the brand re-positioning Wei Peng, the core idea, the implementation of the Wei Peng brand works to upgrade the brand. Wei Peng follow "whichever, the won one, get one, obtaining the following" rules of brand building, on the basis of scientific research on a systematic re-positioning the brand to consumers as "young in years "because middle-aged to wear jeans, no more than two mentality, a mentality that is already very young, the other is to show her the young. According to this consumer ideology of consumer groups, combined with Chinese culture and fashion trends, Wei Peng proposed "Wei Peng business travel cowboy" brand new positioning effort to build China's business travel cowboy culture in the product line re-Wei Peng, "trip" light "Commerce", the life of current trends and fashion leisure-based sports and leisure, business and leisure as auxiliary; intended to convey to consumers a "wonderful living" brand culture and meaning; consumer guide to a kind of comfortable and relaxing lifestyle; to "the young middle-aged" in the face of various social, family responsibilities, know how to choose. We are high quality suppliers, our products such as China transponder key blanks , car key blanks Manufacturer for oversee buyer. To know more, please visits transponder key blanks.
Related Articles -
China transponder key blanks, car key blanks Manufacturer,
|
