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Furniture industry facing a new wave of consumer adjustment imminent - furniture, brand - building by wgverbv dfbdfb
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Furniture industry facing a new wave of consumer adjustment imminent - furniture, brand - building by WGVERBV DFBDFB
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| Article Posted: 02/04/2011 |
| Article Views: 58 |
| Articles Written: 1361 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 618 |
| Article Votes: 0 |
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Furniture industry facing a new wave of consumer adjustment imminent - furniture, brand - building |
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Business,Business News,Business Opportunities
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Since the late nineties from the last century, China has become the world's furniture production and consumption power. During this period, the furniture industry has experienced two major phases and stages of development: from meeting basic Home The first consumer demand for high tide, to the general consumer stage of the preparation of complete sets of furniture industry has the scale and technology-based product will also have new challenges. From the recent 'innovation and development of home affect China' Forum, the news came: the optimization of mature high-end furniture and fine the third time consumption peak around the corner, an inevitable requirement for the new demand corresponding to the new market model, the furniture industry to adjust imminent .
Quality furniture store hardware and software services are indispensable
As a furniture store in the current situation, how to create an attractive to the consumer has the affinity to the business, create a reason for consumers to accept the consumer, it is particularly important in terms of the store.
This, industry experts believe that the consumption of high tide caused the previous two furniture stores from the hardware, make adjustments, but facing a third consumption peak, ensuring the hardware product, it must also pay attention to software as a service enhancement. As the store is concerned, the increase in services to keep projects and continuing to expand services space, while he kept up to meet the high consumer demand.
Brand is the furniture industry Succeed
Consumer facing third wave of the same furniture industry to make new adjustments. In this regard, a good century Inc. CEO Shenzhen Ai Xiao believes that consumption of high tide before the third, accelerated expansion, chain shop is the foundation. The third peak in order to meet consumer demand for furniture industry best practice is to accelerate the speed shop, the future market nationwide furniture store to occupy the main channel for the consumer market, furniture store for the future Sell Channels of concentration will be higher.
Brand in the chain on the basis of winning is the key. Experts pointed out that with the quality of consumer products including furniture, Environmental protection , The constant demand for personal improvement, in Yetai also need to constantly upgrade and optimization. On the other hand allowing consumers recognize you Cooperation Partners can share with you, we must create a brand identity to consumers, the brand, including its content, including the choice of consumer products, including services, Marketing So the choice of the final consumer must choose the brand. Will choose where to go shopping as a home to meet the needs of his first choice. So the next brand must be the most critical factor in winning.
Innovation is the key to lasting furniture industry
Have an influence on the brand of furniture, the industry expert said: 'Innovation is the long-lasting protection', consumption peak in the third case, the brand must take innovative line of furniture to ensure its long-term interests. This innovation is reflected in the above furniture, in addition to other innovative products, including selling images, services, business models and other aspects of innovation, another marketing innovation is the goal of industry innovation, which requires the industry to find something unique in the marketing or difference, and its fundamental purpose is to provide consumers with a number of value-added services to consumers, while feeling a recognized brand added value. The only way to guarantee long-term business. I am an expert from China Agriculture Net, usually analyzes all kind of industries situation, such as activated carbon powder , coconut shell carbon.
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