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China's toy market consumer survey and marketing strategy - the toy market, toy consumption, to by wgverbv dfbdfb
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China's toy market consumer survey and marketing strategy - the toy market, toy consumption, to by WGVERBV DFBDFB
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| Article Posted: 02/04/2011 |
| Article Views: 61 |
| Articles Written: 1361 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 556 |
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China's toy market consumer survey and marketing strategy - the toy market, toy consumption, to |
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Business,Business News,Business Opportunities
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The second quarter of this year, Beijing speeding commissioned in Beijing, Shanghai, Guangzhou, Chengdu, Xi'an five major cities in the marketing profession, through questionnaires and networks, five children under the age of 14 cities conducted a consumer survey, each city more than a thousand children in the survey. Survey, five-city children, the average monthly consumption of up to 1,072 yuan, the highest in Shanghai children, consumption is 1315 yuan, the lowest of Xi'an has 680.
Data show that the total consumption in children, accounting for the first project is the children's consumption of snack foods, 35%; the second item of consumption is a children's clothing, 29%; the third school supplies for children, accounts for 15%. It is worth mentioning that our children's toys, from last year's 5% growth to 8% this year. Children and parents from the visit, have felt their knowledge of and demand for toys, gradually increasing. Shows, children's consumer market presents tremendous opportunities, toy consumption is no exception.
Analysis of children's toy market
Consumer Analysis According to statistics, children under the age of 16, 3.8 million, of which one child account for 34% of the total number of children to reach 129 million. Children can be divided into five groups: baby (0 to 1 years old), children (1 to 3 years old), children (4 to 6 years old), in children (7 to 12), children (13 to 16 years) .
Consumer groups of urban children has a unique personality, its environmental advantages, most active in their thinking, memory, imitation ability, and the pursuit of self-reliance and fashion. However, poor self-control, manipulative ability, dependence. Substantial pocket money in their hands, know how to dominate. At present, the average monthly pocket money to children in large cities was 176 yuan, a great impact on household consumption. Compared to domestic brands, foreign children are more inclined to brand identity, mainly because these brands and more fashionable suit their personality. It is noteworthy that children do not have the right purchasing decision, especially in children under 12 years of age, most parents tend to buy specific brands, but 60% of the parents will listen to the views of children.
Competitor analysis Domestic toy market, insufficient effective demand, consumption and high school students there is a great DIY toy market, market space. Mattel, Bandai and other famous international brands in quality, style and other advantages of occupying the high-end toy market, the price is generally more than 200 yuan, while the domestic market, the brand most concentrated in the low, generally less than 100 RMB, there polarization. Compared with international brands, domestic brands disparity lies in the design and marketing, the more is the imitation of foreign toys, color, style, the trend of modern pop, to adapt to children's growth and generally accepted understanding of the versatility of design not much sense of the times is not strong, there is no emphasis on brand image building, development of small financial investment, lack of personal and national colors.
For more domestic toy market conditions, please refer to " Foreign toys "10 monthly. I am an expert from China Agriculture Net, usually analyzes all kind of industries situation, such as ipod video accessory , wholesale bakery supplies.
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