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For store owners and ecommerce entrepreneurs who want to have flexibility of design without having to have a background in Web development, Miva Merchant 5.5 can be the solution. Miva Merchant utilizes Store Morph Technology to allow business owners a completely customizable, yet user-friendly, catalog design experience. If you have never used Miva before, or if you are upgrading from an earlier version, you probably have questions about what Store Morph Technology (also known as SMT) is and how it can benefit your company. In this article, we talk more about SMT and how it can help you create the catalog you have always desired. What Is Store Morph Technology? Store Morph Technology (SMT) is a blanket term for the sets of completely customizable templates that come standard with Miva Merchant 5.5. Using these templates, you can select fonts, background colors, and add your own logo. You can add product details, thumbnail as well as full-size photographs of your merchandise, and suggest complementary products with each purchase. You have the ability to add information about your stock level; for example, you may post that you only have three items left but more are on order. This allows you to completely transform your catalog, giving your customers as much information as they need to stay engaged with your company and follow through on placing orders. Using SMT to Customize Your Catalog With Store Morph technology, you not only have the ability to choose your fonts, colors, and backgrounds, but you also have complete control over the layout and placement of your catalog. You can move items around, changing the look of your pages as you wish. You can place category lists, graphics, buttons, and other details wherever you wish. This ability to completely customize your page is unique to Miva Merchant hosting and very different from other shopping cart applications. With other ecommerce programs, you are given a cookie-cutter storefront that will not distinguish your company in the global marketplace. Thanks to SMT, you can use Miva Merchant to create a completely unique storefront that reflects the image of your company that you want to promote. SMT and HTML You don't have to know any computer languages to enjoy the completely customizable benefits of SMT, but if you do know HTML and want to take your customization to the next level, you can. Using the Advanced Editing tabs in your Miva Merchant 5.5 application, you can change code, write custom code, or simply take a look at what makes your store click using simple HTML code. This ease and flexibility allows you to either keep things as they are or write code that will completely change the look and feel of your catalog. SMT and Variables SMT offers two variables to the small business owner: one that is page specific and one that is "global" in the sense that it changes your entire site. Therefore, if you wish to make sweeping changes to your catalog, you can use the global feature to make these changes happen instantly without having to go page by page. If you need to change a single page, you can simply select that option. This technology is so specific; you can change a single button on a single page, if that's what you desire. SMT and Ease of Use Are you worried about losing your changes? Have you ever completely changed your website and then wanted to go back and have things as they were before? Using the "saved settings" automatic feature on SMT, you can choose to revert to earlier incarnations of your website, or you can simply revert to an earlier version of a specific page, if you don't want to completely transform your entire catalog. Are you worried about your rankings? Confused about tags and SEO keywords? SMT takes the stress out of marketing by providing you with SEO templates that can be applied to your entire site. All you have to do is add your keywords to these templates, and they are automatically applied to your entire site, or to a single page if you choose, allowing greater visibility with search engines.
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