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Search Engine Optimization (SEO), in itself is a self explanatory statement, it is more than just keywords. The word 'optimize' means to make the best or most effective use of the available resource or a situation. SEO is the process which helps in the improvement of the traffic caused to the web site from various search engines. The basic concept of SEO is to choose targeted keyword phrases related to a site, and ensuring that the site places well, when those keyword phrases are part of a Web search. SEO also deals with making the web page attractive. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. The situation often becomes critical because normally people are always in a hurry to complete a search, and so the search lasts after viewing one or two pages of the search engine for the information, so for a page to get higher traffic from a search engine, it has to be listed in those first two pages. Search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags, and that the key phrases for the page are distributed throughout the content. Optimization involves making pages readable and especially emphasizing on the key topics related to your content. Basic optimization ensures that the site does not unnecessarily become part of the web, which is not accessible through search engines. Whereas advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria. Search engines even use spider software which helps in search through web pages. The ranking of a particular search engine is done on the basis of the relevant material on the right place. Not all the spider software works the same way, so the results of the ranking may differ in Google, Bing and Yahoo!. One more thing that SEO does is keeping a track of the changes of operations taking place in the web site, so the optimization of the page is done accordingly. Every site requires optimization, various web designers are often chosen to create a web site, but the optimization should be done in the built of the pages. It's always better to optimize the pages before its publishing rather than after. The key phrases are another important aspect of the SEO. As per the procedure to view any particular information, the most important step required is to know the relevant keywords for hitting the target information. We need to determine the popularity of the keywords and which phrases would support the content in a better manner. Marketing strategy as we all know plays a very important role in the establishment of any resource or any kind of new thing brought into our society. In the same way even search engines follow these strategies. The things considered should be a survey in the market which gives an idea about the demand of the people and what exactly they want. It involves editing the content and HTML to increase its relevance to specific keywords. The next level lands at creating proper advertising techniques like usage of paid advertisements on other sites, focusing on the quality of the web pages to persuade people. The things to be considered also involve the technical issues which mainly create traffic towards the search engines. The main aim of 'search engine optimization' is not only to achieve the traffic towards a site but also to achieve proper goals and objectives. The search engine optimization should have integrity and should follow ethics and values to achieve the targets. Ignorance on part of the users should be clarified as soon as possible. The SEO is not only known in one country but is established and used globally. It has given the internet usage a whole new name. Before Google's Era, people used the web directories to find informative website of their interest. SEO started with Google's boom and it was quite tough to rank for keywords a couple of years ago. Today, its not too hard to rank in Google if you use right keywords with right SEO practice. Some people just give up while trying to rank for some keywords when they realize they are targeting wrong keyword. Tab has 4 years experience in SEO and Online marketing. He is SEO Expert offering affordable SEO and Link Building services to his clients. For affordable SEO Services visit his website.
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