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Eva Cheng Description: U.S. Amway Executive Vice President, Amway Greater China and Southeast Asia, Chief Executive Officer, Amway (China) Commodity Company Limited. Joined Amway in 1977, was appointed in 1992, Amway (China) Commodity Company Limited. Success not only from the right people, right attitude, the right tools, the appropriate Model And rational organization, these factors contribute to business success, but it must be added in the right direction and guide; effective leadership is thinking deeply organization's mission, clearly define it, create it. The direction of a leader is to lead strategist, rather than just a conformist Management Personnel. Eva Cheng is the lead play Amway (China) ahead of the helmsman role. In Amway (China) "bright star Hui" products show she said: "Although 'approach' will be after the Amway 'single level' operations, but in 24 provinces and five separate cities within the scope of direct selling, Amway or will it with quality products and good Service , Won Consumption Are favored. This is Amway (China) win the favorable conditions for thousands of miles. Because it is the large number of friends provided a fair and honest business opportunities; Amway sells a good product, definitely not the system. " Good business strategy is to continue to promote a consistent, but the long-term business strategy to match needs with flexible objective of effective implementation mechanisms. Amway to respect China's national conditions and make the appropriate adjustments in order to be accepted by the Government. Amway in China's success, the key lies in its adaptability. The new business system, both to ensure maximum dealer's interests, but also to meet the regulations of the country. Has been approved in the region, Amway will be in accordance with national Law Regulations to implement the new direct sales model. "China during the post-grant direct licenses, I think it will be away from the noise, blind and irrational, corporate branding, image quality and the fight will be the focus. In Amway (China) all of the adjustments, there are many adhere to the same long-term, including the commitment to provide consumers with quality products and commitment to innovative products. "Eva Cheng said firmly," In 2006, Amway parallel strategy to promote excellent products, branding strategy and corporate citizenship strategy to Amway visibility and reputation, respectively 99% and 83%. In 2007, Amway brand in China and the marketing efforts are stronger than ever. the company will also set up in the country wide service network, service network stretches for Amway China , blossom everywhere. Meanwhile, we will direct seller, authorized service network, the company diversified marketing direct sales stores paved way for consumers to provide excellent products and services. " Eva Cheng know, companies have to do is focus on products and services, we will get approval, and ultimately to maintain absolute competitive advantage. She said: "My deeply believe that all government and community attention of colleagues in all the tireless efforts of Amway, Amway (China) will by virtue of a high-quality products, excellent service, excellent brand show more vigor and vitality, and better performance, to better contribute to the community, we return to our love. "Amway in China now produces and sells products related to personal care, home care, beauty make-up, Health food Four series of more than 160 kinds of products. Amway in China in the future introduction of the "Queen pot", "the source of benefits Water purifier "" Smart Air Purifier "and other highly Technology Content products. 2006, Amway and many direct sales companies direct implementation of the Ordinance has withstood two adjustment pains and trials; in 2007, Amway's direct sale from the years of ups and downs leave the old road again, and look forward to the next with Olympics Champion Liu Xiang stepped hand in hand with a new journey. We are high quality suppliers, our products such as Roller Cabinet Manufacturer , China Top Chest for oversee buyer. To know more, please visits Chest & Cabinet.
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