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Advertising and marketing plan Marketing Has seven years by the lack of experience does not come from the biggest market, while those from the brand itself. Brands need strategy guide, but the strategy can not create a complete brand. One of the words, not rash. When promoting to parochialism Land of China to float for a while now marketing the wind, no matter what business, no matter what kind of communications company, are to spare no effort to do promotions, to pursue Sell Pleasure. Management Drucker goes to the master, "Marketing the real task is to make sales superfluous." First to ask a question, the number of Chinese enterprises and strategies one can really understand this sentence? Our business and the market are forced into a valuable brand yourself into the chaos of blind obedience situation. No denying that in a certain time and market conditions, promotions and products for the enterprise is able to maximize short-term economic benefits of a powerful tool. However, please note that sales practices have a common feature, is its timeliness. Promotion behavior was originally derived from a less well-known brand to market the first line through to the market of consumer awareness, with a view to the future course of development, can grow into a household name, it is a brand building links, only the it! So, our current advertising companies and enterprises are carrying out what is the purpose of marketing it? Of interest! This is out of the main function of the original sales practices, but only in respect of sales promotion, "off" to carry out follow the word, which is marketing the narrow doctrine. Companies need to benefit as the fundamental enterprise development, but the benefits can not bring the end for the enterprise and maximize the benefits. Promotions are like water, like a boat company for brand promotion activities can act effectively to bring about corporate image and product image of the ideal brand appeal and reputation, resulting in greater levels of market ancillary products up sales and brand promotion. This is the brand marketing should have the correct path. Our most current sales practices are more and more to the interests for the purpose of doing exactly the opposite approach may be able to see some in the short term economic benefits, but the loss of brand value but varies with a huge loss of time together, it is worth the best endorsement. Standing in the interests of the initiator itself is standing up the level of short-sighted to consider the issue, they do not care about the sale of this short-lived peak, but only short-term hopes Through continuous promotion will be able to maintain the development of the entire enterprise. I have served a domestic company that has such a solution the problem is people's hardship. When marketing to them not to get products delivered maximum benefit, but maximization of the process of building brand value, they can not agree. What is surprising is that they know also know a good brand can bring continuity and stability of sales, but they are more willing to go through a series of promotional activities that the sale of the peak wave-shaped. So a company's advertising costs are used for campaign activities, in the first period of time, this appears to be very effective, but with the launching of the ongoing activities of the market increasingly attractive and promotional gimmick The more numb to the end and even ignore, because consumers think that to sell things for the purpose of the product will definitely give them a loss, but also some very good products. Ultimately, the enterprise is more emphasis on brand counterparts merger, all impressions and promotion of consumer advocates have come to naught, vanish. Short-sighted actions will only have short-term market presence, the law of the market can not be artificially changed. Authors / Approximations / Advertising Consulting :010-62298534 The e-commerce company in China offers quality products such as Chest & Cabinet Manufacturer , Top Chest Manufacturer, and more. For more , please visit Tool Cart today!
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