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China Home Appliances Expo on April 17? 20, held in Shanghai. In one of the "China Development Forum International Appliance retail outlets", the Chinese appliance makers talk about the retail channel their thoughts on the channel development. Rapid development of China's home appliance industry, led the Chinese home appliance retail outlets of aggressive expansion, through 10 years of development, home appliance chain industry from traditional development to the present, from regional development to the country, has made considerable progress. Although the home appliance chain industry in the steady increase in sales of home appliance market, but mainly independent shops continues to occupy the traditional channels for a large proportion, and play an important role. In addition, the kitchen, building materials, equipment, supermarket sales channels in China gradually play an increasingly important role. The rise of Internet is likely to become the home appliance industry in the future an important channel for sales, even if the channels of the current Internet, there are still many barriers, such as logistics and distribution problems. Have a survey, in 2007 the network market customer turnover reached 59 billion yuan. The future, household appliances retail channel will show the trend of diversification. Internet sales are rising GfK Group, the world's home appliances business, general manager of Milton Friedman? Stockton On Internet sales, Europe is slightly behind North America from 2006 to 2007 sales growth of 6.4% to 8.6%. One of the fastest growing national Internet sales followed by Britain, Germany, Czech Republic, this is not only appliances, but includes all electronic consumer products. Internet economy easier to start from the consumer electronic products, such as MP3 , Digital Cameras. After all, the logistics system for large household appliances, there are still a big problem, it is difficult to imagine a 70 kg weight Washing machine Or on the refrigerator door logistics system can be used now distribution to consumers at home. German home appliance products in the Internet appliance market, the sales accounted for 4.4%, France 4.7%, New Zealand 5.6%, while the UK has reached 12.3%. Internet marketing has changed people's purchasing patterns bargaining, many people understand the price of the Internet has changed the price negotiation, the impact is significant. Over the past 10 years, the number of retail outlets in Western Europe have undergone significant changes, a decrease of traditional stand-alone store more than 10,000, while the opposite is the growth of home appliance chain is very fast. The rise of the Internet in Asia, especially Korea, also a very powerful channel for success, and change consumption patterns of consumers in these countries, consumers have more channels to buy products. Before the Internet sales model, we are faced with several challenges, these challenges are the same time, manufacturers and retailers. First, we all compete in the growing environment, who will take advantage of the competition; second, the product will be the process of upgrading, this process is the process of approaching to the end; third, brand building. From the previous term, we are more familiar with the brand. But in the future market, the retailer's brand will play a more important role. There are also a variety of channels the relationship between competition, along with many new technologies will introduce, for example, for products with RFID identification, this is not just a technology, but decided in the future success or failure of competition. Six major Chinese home appliance chain problems exist Suning Sun Weimin, president Electric Co., Ltd. Chinese home appliance chain in less than 10 years of development time, has grown from hundreds of stores nationwide to thousands of store development, such growth rate and size are rare in the world. Development, the Chinese home appliance chain, there are some problems. First of all, out of touch front and back problems. This background including: logistics support system, and information support system, as well as customer service-oriented platform. I am an expert from laserstagelight.com , while we provides the quality product, such as DMX Master Controller , China Violet Laser , Laser Light Projector,and more.
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