|
Gree and the country the United States, one for nine consecutive years Air conditioning Top-line sales of the first, more than 10 billion sales last year leading up to, one has more than 150 stores Home Appliances Chain's boss, in March 2004, the two heavyweight opponents of the conflict spreading from the local to the country, attracted wide attention. The result of the conflict that people have different predictions, whether old-fashioned view that Griffith will miss the future, or that the two long period of division, will be mended, but the nature of this conflict is the traditional agency model and the emerging regional sales model chain to the touch, is a manufacturer and retailer channels, voice and channel the struggle for the view is, without any intent. Gree and the advanced mode of GOME Who? The pattern of the future look like channels? What we need distribution channels? This is a country the United States caused the conflict Gree Deep Thoughts. 1, Gree and the country the United States, who more than anyone else behind? Gree and now people on the cooperation of the U.S. conflict in the country all the analysis and evaluation in a large area, popular with a specious argument: is the future home appliances home appliance chain stores dominate the circulation and will be a small number of giant-take-all ; appliance makers and in the country by the United States as the representative of the new chain store co-operation, access to purchase and market conditions, reduce channel to channel flat level, which can achieve a large circulation and large scale development. The Gree current policy of "regional stock sales company model" or "regional agency model" is a backward and outdated channel mode, the appliance industry profit margin, the market environment has lost its vitality, Gree's "stubborn "can only lead to loss of the future. But the fact is you really really like it? In the 4P marketing theory in the channels and products, price, promotion, marketing strategy called the decision to the success of the four elements. Growing homogeneity in the product, lack of brand differentiation, consumer demand for pan-points, the field of home appliance products with low added value, the importance of channels of unique, perfect sound and efficient channel is the lifeline of the manufacturer may be the world conduits. Appliance manufacturers have experienced a regional proxy mode, the system, and regional sales offices and national chain store cooperation continuous purchase and underwriting models to explore, but on the whole manufacturing and did not look to a stand once and for all can not own invincible channel mode. An important reason is not a fundamental solution to a rational allocation of profits and value chain members to ensure channel loyalty. Colleagues have given up in the regional sales office channel model background, Gree consistently and to strengthen the traditional channel model, the biggest company to maintain its own position and led to several years of rapid growth. Gree's channel strategy is not difficult to give up because of emotional, more rational thinking is derived from. Gree channel model by analyzing it that it is consistent with the theoretical system of the new marketing channels for ideas. New business marketing marketing theory required for the competition from price-oriented value chain to stimulate the whole system changes, the price is no longer a simple cost + profit on the constitution, but the interests of factory interests + dealer + Consumer interest + other benefits constitute the value chain decisions. Vendors focus on the future of the transactions, focusing on strategic relations training, has instilled this idea, and try to infiltrate through the management, operation and other equity participation to cultivate trust and loyalty. Through training and management consultant to help channel members to upgrade and improve its long-term profitability. Implementation of customer relationship close to fully share each other's business resources to achieve risk-sharing, benefit sharing, information sharing management system integration. And use of advanced information technology and timely communication. Gree and agents through the formation of subsidiary common stock cooperative relations to a close, ensure the loyalty of channel partners, to take full advantage of dealer financing, network, personnel and management efforts; and the reasonable price system ensures for a reasonable profit distribution network allowed itself to channel the flow of smooth, and always maintained control over the channel. However, in the United States and other countries dominated by chain stores "to purchase and market" mode, retailers, manufacturers and channels of the relationship between the real and vulnerable. As chain retailers, who sell 100 passenger and cargo meet 100, the center of attention is to improve their overall sales and profits, and enhance their brands, rather than focus on individual brand sales and profits and brand development, in order to achieve their goals often at the expense of the interests of manufacturers. The e-commerce company in China offers quality products such as China steel slitter , China steel slitting machine, and more. For more , please visit steel slitters today!
Related Articles -
China steel slitter, China steel slitting machine,
|
