Analysis of "anti-cold chain"
2005 year is complete liberalization of the retail market, the first year. Foreign capital entered the market competition, the industry entered a white-hot stage. More than Suning,
States United States China, including Beijing Dazhong, Shanghai Yongle, Jiangsu Five Star Appliance chain, including giant, have out of the region, the country started taking.
A data: In 2005, the country plans to add more than 200 U.S. stores, Suning plans to add 150 stores, Yongle's goal is to reach 250 total, five-star into Henan, Zhejiang, Chengdu market is expected to open 50, medium and large advance in 12 provincial capital cities. The development of the whole chain seems to reveal a "crazy" leap in the state. Media and the community have expressed concern. After all, in recent years a large number of blowing hot and cold in the capital markets, started taking the fall-type character to the community left the lingering shadow, people see through the corporate fast-growing but hold the instinct doubt.
Gree However, in early 2004, the Fen is an obvious counter-example of the intense conflict manufacturers until 2005, Gree
Electrical Still no regrets chairman and national beauty had become hostile to, and exit the country the U.S. system. November 2005, he told a newspaper interview openly stated: "We have never had to withdraw from the country feel the slightest regret the United States."
His view, the supplier and the relationship between large home appliance chain enterprises entirely by the market. Now many vendors have put a "magic spell", they rely on home appliance chain giant, would offend the small dealers, to offend these small dealers, the more they rely on chain giant is losing more medium and small distributors, This is a very dangerous vicious
Cycle . Coincidentally, back in early 2004,
TCL Group executives argue that a large appliance chain enterprises control the sales channel the company profits and the right to speak less and less, in order to ensure their own sales channels
Security , Efficient and high-profit, must be another way?? Built marketing channels.
2005 6 4, the TCL Group
Investment 200 million yuan to build the tree of happiness Electric Chain Co., Ltd. in Cangzhou, Hebei out its first branch. TCL plans in accordance with, followed by three years, TCL happy tree blossom everywhere in the vast land on the scale to 3000, sales exceeded 30 billion yuan.
9 16, as in 2005 Air conditioning Frozen year (August 2004 to July 2005) published results after the end of the first air conditioning business in the United States declared itself as boss, while domestic air conditioner industry, the United States send a message refrigeration Group: U.S. plans to use the year building at the national level, 100 cities
4S shop And ultimately build their own franchise.
According to media-related reports, Haier , Hisense, Changhong , Skyworth and other home appliances giant, even though not much action, but the practice of the United States are positive. Back in early May 2005, came TCL, Skyworth, Changhong,
Konka TV giants to summit round table format, the joint discussions "against" home appliances such as GOME and Suning chain unreasonable exploitation. And May 28 at the Beijing Summit of China nine color TV enterprises, the establishment of the domestic market, the Commission, jointly deal with chain become an important issue.
Feel chilly even more home appliance chain enterprises is the voice from the manufacturers at last aroused intense media attention since the second half of 2005, public opinion on the home appliance chain "crazy" Voice of an expansion wave after challenge wave.
A well-known appliance manufacturer's boss is an open chain cited the "seven sins":
(1) excessive taxes and levies, collected a myriad of cost.
(2) uncontrolled shop. (3) When a "bad example."
(4) failing to observe Business Rules, and changing nothing, collect money.
(5) business "not as."
(6) account of the long. (7) encourages foreign investment in China's household electrical appliance enterprises devoured.
Out some market experts have also warned that the home appliance chain store manager
Train Speed is the speed shop expansion. The shop with the crazy speed of the current disproportionate, the Chinese home appliance chain enterprises in the personnel reserve, capital, management and organizational capabilities are obviously very weak, and some home appliance chain will not take on the tried to run, it is bound to Shuaigen Tou. Review reporter, home appliance chain industry conceal behind the madness "within the virtual", including lack of qualified personnel, management, backward and so on.
More media appliances chain business model as a type of financial business, "profit" is exploitation by factory owners from ... ...
Loud all defection. Suning will be treated as an "anti-chain phenomenon."
This, Suning statement: "Now the media saying that we are strong, in fact, we are weak, and controlled. 20 years, businesses are vulnerable, the next 20 years, perhaps the weak."
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