Samsung Unlike U.S. and European companies, at every turn the vision is 2,3 years, Samsung is very real, on heavy volume - a dealer from the evaluation of the Samsung seems to interpret from a variety of levels. If you conclude that the Samsung lacks a long-term corporate strategy, certainly biased. As Japan's Toshiba as a senior by the evaluation, Korean IT companies and Japanese electronics companies (strategy) The only difference is the greater emphasis on the integration of 3C. This is reflected in Samsung who is committed to being digital and communications products market leader. In fact, it is this strategy of forging a South Korean enterprise IT companies nimble and fast on facial features. Because the digital and communications products in the market is becoming a typical fast moving consumer goods market, which is characterized by rapid change in consumer demand, short product life cycle. This will undoubtedly require companies from R & D, production and sales of various links can respond more quickly to market. This request reflects the sales link, just a powerful interpretation of the Samsung flat channel structure to accelerate the strategy choice.
The Japanese IT companies seem to be more immersed in the successful models of home appliances that year, the emphasis is the leading technology and manufacturing of sophisticated and durable products, which appear less able to close to market and flexibility. In addition to also focus on consumer electronics products, Sony, Canon and a few other manufacturers, the above characteristics reflected in the sales cycle is generally a lack of change for the channel structure, but also not flat. However, the Japanese IT company in the technology and manufacturing superiority is clearly very suitable for their application in the industry market a go, but they are now entering the market in general seems to have chosen the method of distribution is very suitable for the characteristics inherent in the industry.
From here, we see that, regardless of Japanese and Korean companies, the choice of channel strategy and the company needs a high degree of agreement overall market strategy. Japan and South Korea recently on a new round of enterprise channel change, this is perhaps the most worthy of the domestic IT companies have lessons.
Vanguard comes as Samsung
Samsung has faculties products into China, from the displays, laser printers, laptop to the camera, its channels from the total generation of the system to adjust to the regional agency of the time were four, two and a half, two and one and a half years.
From the pace of this adjustment is not difficult to see that Samsung printers and Wan Hai's "clean break" is not the case, president of Samsung China Headquarters, said Lee Sang-hyun, and Wan Hai's cooperation is just a normal adjustment. But clearly, Samsung Electronics in the speed of this adjustment is faster and faster.
In a month ago, Samsung's first laptop domestic agent has also been formally incorporated into Samsung Electronics, Samsung notebook channel was transformed from a national agency to change the regional agency. Samsung related to the explanation given is: First, from sales pressure for Samsung refine management, a regional agency will help smooth channels; 2 out of cost considerations. However, some carefully combing the context of change, we will find that is not so simple.
Samsung notebook to enter the Chinese market, the initial selection of subjects as Quanguozongdai Smart, then change to Zhongkecunchu. In the second half of 2002, Samsung also have a means to transform the total generation, then Digital, ECS, ICP and other well-known distributors are frequent contacts with the Samsung but Samsung chose with the first overall on behalf of the agreements reached. Samsung's first choice for the industry's assessment is, "because first the money ah, and not money in general." Indeed, just enter China soon for Samsung notebooks, the lack of funds is the biggest bottleneck at the time. However, no election on the initiative of IT operational experience, is not only because first the money, but also because the Samsung was a move to the V - the regional agency to go, if you select a channel and control the operation of a good IT sub- distributors, Samsung's restructuring naturally less convenient.
Now, Samsung's many product lines in the provinces and municipalities to implement a relatively closed system of regional agents, in one familiar with the operation of the industry seems to Samsung, Samsung's regional total generation is not more than one years. "Samsung is now three branches in Beijing, Shanghai, Guangzhou, in the future according to region or province to build branches or offices instead. With a branch channel management, sales are definitely the way to go."
Samsung OA
On the current situation of the present channel, Samsung OA product manager, said Cai, Samsung OA across the country and around the branch on behalf of the regional total maintained good cooperative relations, marketing and sales in Samsung OA branch chief representative on the regional background of strong support, on the one hand, not only in product supply side to ensure the timely provision and speed of product updates and advantages are very obvious; the other hand, the total generation of the branch and regional regular meetings and communication between, for the current market conditions, promote common development and sales strategies to ensure that Samsung's market reaction speed and accuracy. Healthy plants and commercial cooperation, so that the smooth progress of regional market, which is Samsung's rapid development over the years an important reason.
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