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Four Things That Make Bic Promotional Pens Stand Out Above Other Brands by Jenny Schweyer





Article Author Biography
Four Things That Make Bic Promotional Pens Stand Out Above Other Brands by
Article Posted: 02/17/2011
Article Views: 104
Articles Written: 110
Word Count: 503
Article Votes: 0
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Four Things That Make Bic Promotional Pens Stand Out Above Other Brands


 
Advertising,Business,Small Business
Promotional pens are the number one most-frequently purchased and popular business giveaways in the world. Not only do they make affordable advertisements, they are easily transportable. Business owners can carry them around anytime, anywhere for quick presentation whenever the opportunity arises.

If you're looking for a writing instrument that will truly resonate with your receivers, Bic promotional pens fit the bill. Promotional pens with the "Bic" name attached do more than write. They also speak to the professional image of your business. In fact, Bic promotional pens stand out above other brands for four major reasons:

1) Nine out of ten people recognize the "Bic" name: Brand awareness is important to the success of any business, yours included. The company has spent years on a branding campaign that has resulting in "Bic" becoming the most highly recognized name in writing instruments in the world.

It's taken more than intelligent advertising to do this. The company has consistently demonstrated a commitment to manufacturing instruments of the highest quality. This, combined with successful advertising, has led Bic to become well-recognized by so much of the population.

When you put your business' or organization's name on a Bic promotional pen, your name will sit right alongside this well-known brand name. There's no better way to have your own business become associated with professionalism in the eyes of your customers.

2) The company's longstanding reputation: They've been making top quality writing instruments for over fifty years, beginning with the "Cristal" in 1950. The company's success spread from France to Italy and further outward, reaching the US market in 1958.

Even people who aren't familiar with the company's history are well-aware of its longevity in the market. It is that reputation that has contributed to its brand recognition, making Bic promotional pens an ideal choice for your business.

3) Commitment to innovation: The company employs the latest technology to manufacture all of its writing instruments. The result is a line of pens with smooth ink flow and ergonomic design. Some of its specialized writing instruments do more than just write. For instance, its Fraud Defense Ink discourages fraud when used to write checks. It's water, light and eraser-resistant to discourage illegal practices such as "check washing."

4) Commitment to social responsibility: From writing instruments made from recycled materials to supporting causes like the Haiti relief effort, Bic continually demonstrates social responsibility. When you purchase Bic promotional pens for use in your business, your purchase ensures that the company will be able to continue these efforts.

Business owners have an extensive selection of Bic promotional pens to choose from. They can be imprinted with your business name, information and/or logo, or even a personalized message.

In fact, their use isn't limited to businesses. Bic promotional pens also make unique, memorable party favors for retirements, birthdays or graduations or even for wedding guests. Whatever the occasion or reason, Bic promotional pens speak volumes about your taste and will bolster your reputation in the eyes of your recipients.

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