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Imported wine market is really blue sea? - Wine, wine - Food Industry by na b
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Imported wine market is really blue sea? - Wine, wine - Food Industry by NA B
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| Article Posted: 02/17/2011 |
| Article Views: 93 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 717 |
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Imported wine market is really blue sea? - Wine, wine - Food Industry |
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Business,Business News,Business Opportunities
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China imported Red wine Market late start. From the French Custer Enter the Chinese market in 2001 begin to run, then the mass of red wine imported into the Chinese market is only 8 years.
After eight years of development, China's import wine market has entered a new period of rapid development. Do import a lot of friends say that red wine is a Blue Ocean market.
Imported wine: Blue Ocean or Red Sea?
Because the import wine market has great potential, but in periods of rapid growth, combined with opaque pricing, profit margins are relatively high, so many of my friends say it is blue ocean. But it has a fatal problem is that low barriers to entry. Can be said that there are 23 million can do a brand of the country's total Proxy . If on Spirit Market, 23 million is not even a second and third tier brands fail to get the municipal agency. Therefore, the wine market, although the blue sea, but the low barriers to entry lead to public practitioners, agents are countless.
Shenzhen market, for example, where there is almost a complete circuit of office agent importing wine. I conservative estimate, the Shenzhen market, the agents have nearly a thousand large and small. At present, the circulation of all the Chinese market has reached tens of thousands of imported wine brand as much.
Overall, import wine market in China today can be a "random" word summary.
First, market concentration is low. In addition to Lafayette and a handful of brands Sell Scale billion, the vast majority of imported wine brands have annual sales of 100 million or less size. This is easily one billion of domestic sales of red wine is simply not a platform. You're welcome to say, that sales of even the basic survival are difficult to maintain, let alone developed.
The source of Chinese Wine Market News Network meeting was chaotic. The confusion mainly concentrated in two areas. First, the market
homogeneity. Mainly in the lack of market segmentation, target market, almost all brands are in the high-income groups combined Occupation. In fact, this would have no problem, but you want to brand the same time tens of thousands of bombing this target group, that there are differences of it?
Second, product homogeneity. If the market homogeneity we can understand that product homogeneity, many people may have doubts: the imported wine in terms of origin, grape variety or taste the difference of not it obvious?
Yes, this difference is very obvious, but he just was sold in the Chinese market the product homogeneity. Vendors may be able to say that most red wine French red wine and red wine in Australia difference, but how many people can say salad sub and Cabernet Sauvignon grapes difference between the two? How many people can say Bordeaux and Burgundy sub salad salad child's difference? As in 2003 and 2005 the difference between Bordeaux salad sub is probably for some sellers is fantasy. China is the root cause of product homogeneity, you know there is a difference between them, but you just do not know where difference. Or differences in what you know, but you just can not let consumers know what differences (this issue is Marketing F transmission areas, not for discussion here).
Market and product homogeneity is the result of homogenization of the price war! In 2006, the market retail price is still more than 200 French wines, a number of wine shops now have played 50 of the special. Some Group buy channels, and even the price of 30 yuan have. It is no exaggeration to say that imported wine price war era is approaching.
Difference: the imported wine in the Blue Sea of Road
For today's import wine seller, if the breakthrough can not be differentiated on the homogenization of the die only. So how different is the imported wine vendors placed in front of the key issues. I am a professional writer from Components Electronic suppliers, which contains a great deal of information about valance window treatments , silk curtains, welcome to visit!
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