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Apparel clothing store marketing strategy should highlight what features? - Kids, Men - Clothing in by qrt etget





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Apparel clothing store marketing strategy should highlight what features? - Kids, Men - Clothing in by
Article Posted: 02/17/2011
Article Views: 126
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Apparel clothing store marketing strategy should highlight what features? - Kids, Men - Clothing in


 
Business,Business News,Business Opportunities
Clothing stores Marketing The strategy must highlight the various features of dress, should be emphasized that the design style of decoration and fashion, popular sentiment, therefore, the use of decoration and color becomes more important. Now the following examples of:

Fashion shop Fashion the extension of this concept is very broad, can involve all of the dresses, and the concept of fashion is more than symbolic fashion emphasis, and attention to performance in practice, therefore, tend to a fashion or a Several popular element used in the design such as color, style, Fabric And so, so very prominent feature of fashion apparel, is generally common on the performance of the popular clothing personality. As the fashion life cycle is short, so most of the medium and high bit less clothing, and its brand more popular features of the more important, so marketing for the operation of multi-brand portfolio.

High Women Shop Generally refers to high-end women's clothing as the High Representative, stressed the design creativity, the operation to mainly high-end designer clothing. Haute couture in shape, material selection and production of both into a considerable amount of innovation and aesthetic components, focusing on cultural taste and meaning in the use of occasions, purposes, high-end women's civil society reflects the social etiquette of a need to emphasize those who dress status and identity. Women because of its expensive high-end and niche market positioning, marketing is also different from other types of clothing, usually shops manner. VMD high-end women's shop should be designed in pursuit of quality, personality, reflect exquisite, elegant style, the principle of sense and artistic atmosphere in the whole area of non-comparable general clothing stores.

Men's clothing store In the strict sense, refers to men's clothing men's clothing is not goods, but Tezhi Suit Suits, dresses and other formal clothing, with the idea of gradual change clothes, it relates to the category has expanded but still limited to the social, commercial use of clothing. Men's clothing form relatively homogeneous, but work well with families characterized by elegant, suitable for brand management, brand image to promote generally the focus. Therefore " Men Wear brand, women's wear section, "one wrote. Men's clothing store VMD strategy must be to highlight the common characteristics of the clothing category for the subject at the same time to show the image of the brand's personality style and features.

Casual wear Fashion shop With the growing tendency of the concept of natural clothing, autonomy, freedom, leisure clothing has become a staple of the category, and develop Sports & Leisure , Business entertainment, leisure and many other household categories. Casual wear in terms of style, fabric, color, embodied the relaxed, casual, unrestrained features, such as natural materials and fabrics are widely used in casual apparel. Casual clothing applicability, market space, so the suitable to operate as a mass brand, but also more common in chain stores. In the VMD's design, casual wear can be very flexible, free, complementary features make the clothing, the shop atmosphere to be relaxed, casual, and pick up of goods to facilitate viewing.

Sportswear Shop People wearing sportswear needs not only to participate in sports, but also to reflect the physical and mental health, courage and indomitable courage, therefore, sportswear is a favorite of all young people, clothing type. Sportswear is also suitable to operate the brand, in fact, no lack of well-known and even the top sportswear brands, such as "Nike (NIKE)" and so on. Apparel VMD program more than the sports spirit and the human self, the pursuit of excellence for the heroic spirit of the focus of sport and physical education generally apparent as the representative of the brand image, so that customers can meet the cult psychology.

Lingerie shop Underwear is a personal clothing, personal living space for the intimate, but also a personalized clothing, asked to dress in the body is able to highly suitable character. Close to the body because the underwear, so the work, materials and styles demanding, due to the widespread attention, in the world, there are also many well-known underwear brand. Since lingerie is an important category and should therefore use a special brand management, brand image and excellent quality to attract customers. When making underwear show, on product quality and the fabric, style is the key feature of the show, therefore, suitable for use of the standard mannequin for display.

Children's clothing stores Kids broad concept, ranging from baby clothes to young children in various stages of loading clothes, but the general rule is the fabric soft, relaxed style, including bright color, pattern interesting. Kids are the most popular goods, operating various ways. For children's clothing store operation, the most important is to consider the psychological characteristics of small customers, use the wide and open space, bright lights and changeable set the assortment of merchandise mix, interesting decorative furnishings to attract children's attention and create lively shopping environment. In addition, the new toys and a mini-tour field, often play a very good role.

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