The first attempt to hand States United States , Suning , IT distributors to change their thinking to promote the rapid increase in turnover
Recently, the domestic IT industry the largest distributor Digital China Company was informed that it has with countries such as the U.S.
Home appliance retail chain Enter into an agreement, and will cooperate in the field of 3C. This can be said to open up the field of domestic distributors cross-3C joint precedent.
IT distributor road looking for win-win
2005 rated appliances with China Locks The most rapid development of the year.
Giant home appliance chain began Sharu hinterland of Zhongguancun, the business expand to the field of IT and communications.
Crazy giant home appliance chain expansion to stimulate the IT industry, distributors have to force them to find win-win way.
Largest IT distributor Digital China Lin Yang, executive vice president, said: "Digital China has several major home appliance chain
Marketplace Signed a supply agreement, according to the characteristics of consumer home appliance chain store cooperation to implement the corresponding plan. "He also said that Digital China" has begun to alert the power of home appliance chain stores. "
Computer City market share decline Lin Yang told reporters that, for consumer users and home office users, Digital China for a long period of market research and found an increasing trend of these consumers are in large
Shopping Or appliance store to buy household consumer of IT products, and in the traditional IT end market??? Computer gradually reduce the city's source. Related statistics also show that the traditional computer
Sell Channels, market share is from 90% in 2000, gradually decline to around 60%.
Lin Yang that the emergence of such a situation is based on changes in properties of IT products. "The whole IT industry is moving both ends of the differentiation of products, one end of the increasingly close association with the technology, such as high-end networking product; a correct rapidly from high-tech products to consumer products transformation, such as home
PC , Notebook Computer Digital Cameras , MP3 And so simple to use such products, the sales process tends to simplify the form of close to other general merchandise sales, which IT products for the home appliance chain stores in the rapid spread of the foundation. Who can pre-empt emerging in this piece of territory on a firm footing, whoever will eventually win. "Lin Yang said.
Active joint appliance store distributor The State Council Development Research Center
Market economy Lu Renbo, deputy director of the Institute pointed out that the distributors reflects the concept of change is the IT industry changes: technology-driven transition to a market-driven. With the increasing homogenization of IT products, IT manufacturers and distributors aware of: who controls the end-user, who will ultimately win the market. Segment customer base, compressed intermediate channels and innovative
Marketing Model, will become the development trend of IT industry in the future.
Based on this idea, Digital China established full-time sales
Team
, Completed large and medium, Suning, Gome's sales coverage and other major stores. The first half of fiscal 2005, Digital distribution business turnover grew by 23.95%, in the IT distribution industry can be rare. The country the United States, large and medium, Suning, also have set up the appropriate IT, telecommunications sales team, and strive to face up to the professional market, home appliances store sales for the elimination of consumer IT, communications products, do not trust thinking. I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as monsters inc toys , childrens outdoor toys.
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