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Winter is gone, warm spring coming. For Home Appliances Enterprises, the twists and turns, ups and downs of 2008, carrying the wheel of history has finally been lopsided, while accompanied by Appliances to the countryside Lightly and to the 2009 all the household electrical appliance enterprises pin great hopes on the rural market. Recent years, relying on support of national policies and socio-economic development, and rural per capita income has more than 4,000 yuan, farmers in meeting the basic living needs, has qualified to invest to improve the quality of life. In addition, rural areas are also constantly improving power facilities, household electrical appliances into the rural market ripe. China's rural population of nearly 900 million potential huge market for the purchasing power of the emerging reality. Many Chinese household electrical appliance enterprises are getting ready to share this big cake. But the "coveted" piece of cake is not only the only Chinese enterprise. Appliances to the countryside and 2007 when the pilot is different, in the long-term interests of the drive and the recent shrinkage of the dual role of the global market under the Panasonic, Siemens, Whirlpool, Nokia , LG And other foreign brands have begun to participate actively seize the Chinese home appliances to the countryside and the rural market. According to Whirlpool (China) Investment Co., said one person: the financial crisis on Europe and the United States market, are obvious, making foreign more dependent on the Chinese market. China's current secondary market consumer appliances has become saturated, open up three, four markets will help to achieve new profit growth point. Foreign brand home appliances to the countryside on three, four markets will be the impact be? A long time, for various reasons, China's three, four market occupied by some small and medium enterprises. These companies acquired the brand in the big city shopping opportunities unimaginable and space. The reason is simply two points: first, low price, almost no competitive market environment develop a sense of corporate well-being complacent; Second, there is no reference to lead as an example of business enterprise development. Foreign brand home appliances to the countryside to participate at all levels, competing against other brands, we must have the courage to dare to Sword and the will to win, the most important should also take the opportunity to learn. Know ourselves, know yourself. As China's household electrical appliance enterprises to participate in home appliances to the countryside, compared to foreign brands, our advantage is the market and consumer groups familiar with emotional grasp. For example, the Spring Festival is the most important holiday in China, but also the golden age of marketing. Although many foreign companies have strong sales, but they can not understand what real needs of ordinary people in China. Chinese New Year this time, the Chinese people hope for the new year to make a good head, even a simple gift, it must be auspiciousness. Contrast, the advantage of foreign brands is a strong brand appeal and scientific management, and unique technical advantages. For example, in the current "large capacity", "dry cleaning one machine," "ultra-thin drum machine" and high-end Washing Machine Market, Whirlpool, Panasonic, Siemens, represented by foreign brands with the "low noise", "sterilization", "not to hurt the clothing", "wool wash" and a technological edge has a good market share. The appliances to the countryside, mostly trapped in the channels of foreign brands, its been a long time in the Chinese market to sales by chain stores, but these chain stores in three, four distribution market is relatively limited, foreign brands and therefore difficult to fully attack the rural market. But for three or four markets have a distribution channel for businesses is undoubtedly more than an opportunity. Because some would like to make a difference to local businesses, the key is to survive beyond the other at the same level of enterprise. The foreign brands to enter the third and fourth grade market is undoubtedly an opportunity to learn more. Both foreign-funded enterprises management, technology, personnel training system of incentives or rewards and punishments, even the habit of thinking they are worthy of our corporate learning. But the essence of what most companies are not outsiders learned to really be foreign operation and management concept the best way to learn at home than to work with. The e-commerce company in China offers quality products such as gas electric cookers , portable electric cooker Manufacturer, and more. For more , please visit electric pressure cookers today!
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