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Paradise: from a follower to "attack" hands - Wing-lok, home appliance chain, appliance store - HC by wgverbv dfbdfb





Article Author Biography
Paradise: from a follower to "attack" hands - Wing-lok, home appliance chain, appliance store - HC by
Article Posted: 02/23/2011
Article Views: 92
Articles Written: 1361
Word Count: 1030
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Paradise: from a follower to "attack" hands - Wing-lok, home appliance chain, appliance store - HC


 
Business,Business News,Business Opportunities


In
Appliance Retail
Territory, "son," Paradise is trying to use the alliance, the two tricks to change the pattern of mergers and acquisitions

To
Home appliance chain
Retail
"Son," such an honor to compliment the tone given to Paradise chairman Chen Xiao, the 46-year-old Xiao-disapproval, anti asked, "How come I was the third of it?"

 

The implication is that the market Yongle record far more than that. According to Chen Xiao estimated that this year's Wing-lok, a city only in Shanghai
Sell
Revenue is expected to reach nine billion yuan, the figure of last year
Suning
Electrical
Listing
The business revenue of the company fairly.


The winner of the acquisition

7 earlier this month, Taiwan's Tsann Kuen Group announced that dozens of its stores in China for sale in Paradise Group. A few years ago Tsann Kuen's business in China has been in trouble, in fact the industry is expected to withdraw. Bid for the assets of its stores in China several
Retailers
Set off an uproar among the. Determined to win the
States United States
Group Chairman
Huang Guangyu
Yongle's head-start on the brooding "Why am I out of higher prices, but not Tsann Kuen?"

This, Chen Xiao told "
Chinese entrepreneurs
"Interview, said," He (Wong Kwong Yu), while the external stresses I bought something a value is not high, on the one hand they tell him the higher price, this is not self-contradictory? "Huang Guangyu's on "Transaction opaque", which Chen responded, "He should first ask why the country did not get the final Tsann Kuen beauty
Quote
? "In this whole story, speech cautious CHEN declined further details. Own reasons to win the final, Chen Xiao bold aesthetic," with the successful acquisition of the most fundamental thing is to get the trust of each other, talk about faith. "

"For instance, he honestly believe that we will describe the 'store bought Tsann Kuen half of property rights in China', but for others may be promoted as 'the acquisition Tsann Kuen', so that his business reputation may all affect . "

The bulls to bid in the Paradise in Tsann Kuen won, how many surprising, but in fact nobody knows the acquisition in the history of Chinese home appliance retail, Paradise is not only involved in acquisition of the first, is the largest enterprise.

Three years ago, Chen Xiao as a co-sponsor of the Beijing Dazhong, Henan Tom Lee,
Qingdao ??
, Chengdu, appliance retailers and department stores set up five "in John Winton" coalition. Union's intention is the regional hegemon joint procurement, sharing information, establishing a good
Competition
Chain
, Said that union members not allowed to enter even similar to each other's cities (markets). At that time the industry spread way, the purpose of John Winton is "against the United States (States United States) against the Soviet Union (Suning)." This "anti-US anti-Soviet" front end actually become a hotbed of M & Paradise.

Soon as he was born in the John Winton Union force on the show in October that year and
Galanz
, Kelon, Midea, Japan signed a joint procurement of up to 2.8 billion
Contract
. Promote the interests of the joint procurement under the Union quickly get some home appliances chain in the enthusiastic response, including the delivery of five Zhejiang, Shenzhen Ming-up, Guangzhou East Ze, Wuhan Trade and Industry, Shenzhen paraelectric, Harbin, Chongqing Department Store and The Black Swan and a number of strong businesses within the region have all joined the John Winton, just two years in the John Winton
Organization
Members has been extended to 17.

But this loose alliance member companies, after all, can not solve the fundamental problem, in the fierce competition, some enterprises have a crisis. Chen Xiao explained that some enterprises can not see the total to avoid further, early in the competition for the future look even more terrible strategy, some companies will respond much later, do not see a crisis. "Crisis strategy" to become regular communication between members of John Winton's most frequent topic.

For joint forces, Chen Xiao has a deep-seated fanaticism, even in gradual loss of its effectiveness in John Winton, the Chinese home appliance retail market is gradually revealed when the three pillars of the situation, Chen Xiao still willing to explore "If Gome and Suning, Paradise and into a joint or retailer, who could compete with them? "

A time, some
Operate
Poor business, hopes to begin joint development tied Wing-lok, or Paradise will finally its aftermath. The first jump out of Henan Tongli, in May 2003 was 40 million capital injection Paradise Henan Tongli 50% of the shares. The use of Henan Tongli Road, Yongle has rapidly opened its doors to enter the Central Plains market. 6 months after the closure of the endangered Guangzhou East Ze Paradise acquire its 90% stake in East Ze renamed Paradise. In July 2004 in the John Winton Wing-lok and a member of the core department store in Chengdu joint venture, "hundreds of live Electric Paradise," Paradise said that shortly after the final flop hundreds of "Yongle Electrical life."
Chen Xiao
so proud that John Winton in mergers and acquisitions took place within the basic case is a member of the Central Wing Winton companies to complete, "to other businesses rarely change hands, because we have mutual understanding and trust." The only The exception is the Black Swan in Harbin, when the Black Swan in Harbin, the U.S. is the country's most troublesome rival, the country the way the U.S. to acquire the end of the final competition. "Is not no chance victorious U.S., but we finally did not re-bid. Was to consider are the two sides after the price increases will eventually raise the cost of integration, one is not in our recent Northeast
Strategy
Region. "Jensen said.

I am an expert from China Agriculture Net, usually analyzes all kind of industries situation, such as storage garment bag , digital passport camera.

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