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Interview brilliant Plumbing Group Co., Ltd. Hu, director of marketing with high - plumbing, brand by sgbvdf asga
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Interview brilliant Plumbing Group Co., Ltd. Hu, director of marketing with high - plumbing, brand by SGBVDF ASGA
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| Article Posted: 02/23/2011 |
| Article Views: 70 |
| Articles Written: 2044 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 925 |
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Interview brilliant Plumbing Group Co., Ltd. Hu, director of marketing with high - plumbing, brand |
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Business,Business News,Business Opportunities
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Brilliant Plumbing : Build a strong national brand "other people's way so that people no way out"
? Interview brilliant Plumbing Group Co., Ltd. Marketing Hu, director of the high
HC Water Industry Network: Core Tip: sanitary industry in China after thirty years of continuous growth, the emergence of a large number of outstanding national sanitary business. In this background, Nam-producing areas Hardware Plumbing industry in this period of development is also remarkable. Nam net reporters interviewed in the clean, brilliant interview Plumbing Group Co., Ltd. Marketing Director Mr. Hu Zhaogao, in talking about "Chinese leader, brilliant made" phrase Advertisement Meaning of the phrase, Hu always laughed: "Little Shenyang is to learn the phrase, go no way out other people's way for others" in the sentence discourse, and we feel the glory plumbing to build a strong national brand .
Reporter: Juan total, Hello! Can first of all to us about the glorious history of the development of plumbing?
Hu was high: the development so far has been brilliant Plumbing 20 years old, a few people from the beginning of the family workshop, and now the group of companies, from single product to multiple product lines, configuration, it can be said experienced ups and downs. Brilliant Plumbing able to develop to today's scale, with a base for the big plumbing Nam Environment Are inseparable, but also with the country's reform and opening up has brought booming real estate industry is inseparable. We are the end of the industry, bathroom industry, we should say we are the prospects for the future development and are closely linked. This is also the expansion of our company is introducing buck the trend, the brand endorsements, the network extension, end a series of supporting the development strategy of the reasons. I think the hardware belongs to sunrise industry, plumbing industry, its prospects are very broad.
Reporter: brilliant plumbing what the brand positioning, it has to face is how consumer groups?
Hu was high: I think for us now in terms of positioning theory, we are making plumbing, sanitary faucet, and our positioning is "Chinese leader, brilliant-made", made such a slogan is to the minds of consumers create a hint, is made brilliant leader "first."
Reporters: "The Chinese leader, brilliant-made", this brilliant brand positioning can be positioned with our plumbing Chinese characteristics "national brand" mean?
Hu was high: of course this understanding, our orientation is "the leading brand of Chinese sanitary ware", picking up the banner of China's national brands, with Kohler, TOTO such international brand competition.
Reporter: So you think our company to build national brands, respectively, where the difficulties and advantages?
Hu was high: we have the advantage of speaking now, China is a manufacturing market, the market for labor-intensive now, our advantage has not been seen. We should be good grasp of the advantages of China's economic development in the form of, based on the domestic market. We compared local and foreign companies in terms of our understanding of Chinese culture and the understanding of consumer psychology in China than foreign brands get more deeply understand, this is the core of our true strengths. If on the technology and management, now we have some foreign enterprises gap.
Reporter: With the continuous improvement of people's living standards, our domestic sanitary industry product design, energy saving, Environmental protection More and more attention at the same time, sanitary products tends to be humane, intelligent, and this in the future the technology content of bath products made great demands. How do you view this trend? In the product, the brilliant plumbing will go toward the development of this trend is it?
Hu was high: I think the development trend of sanitary products are the personal, emotional development, because when consumers buy are often emotional experience increases, it is they buy the most basic elements. So we consider the R & D in this area is, first, to consider the whole bathroom space; second, to sensual, ergonomic, aesthetic direction; third, the further development of safety performance, as we control water temperature, etc., especially intelligent products, now we will introduce intelligent toilets, these will be our trump card and the means to capture the market.
Reporter: You mentioned the competition, also talked about just brilliant bathroom plumbing to build the leading brand in China first, you feel brilliant from what we can really achieve the brand first?
Hu was high: we want to be really "first", we must do three things:
First, use quality for the brand, because only high quality products, quality service can win the hearts of consumers;
Second, use the channel for brands, because the brand is king, channels Wang Wang. We create different channels, whether traditional distributor channels, or as supermarkets, home improvement company, works with Lock So on, all aspects of our channels to open up echo. We have a strong channel organization, we should be concerned Sell Channel is still quite strong.
Third, use the grade for the brand, the consumer psychology in the formation of glory is of high quality, high-quality leading sign.
We believe that only with these three elements, we are the truly "first." I am a professional writer from China Toys Suppliers, which contains a great deal of information about light meter lux , light intensity meter, welcome to visit!
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