|
Why " Bringing home appliances "The key in the implementation? This is not a simple proposition easier. Fragmentation of the rural market with the brand concept is not strong, etc., so that distribution of retail outlets in rural areas is difficult, high maintenance cost. It is for this reason, Home Appliances Enterprises in the rural market, the construction of the channel network is basically in a "spontaneous" type of expansion, characterized by extremely fast expansion. Defects are quite obvious, "extensive" the network management, lack of strategic planning, leading to uneven quality retail outlets. "Appliances to the countryside," the first place to make products to sell. Skyworth's "LCD doubling plan" is a network layout of the strategic plan, it is a workable implementation plan. According to the plan, Skyworth will be three steps in February 2009 the county seat in the country prior to the rapid build 3000 LCD stores. Focus on the core network and the township building at the county level core network. These terminal nodes are from the main dealer, Skyworth is only responsible for screening and transformation, and bear the costs of reconstruction. This model is the most sensible place to use the least cost and fastest speed set up their own optimized network, and at the same time meet the company's strategic planning. About farmers is an important part of consumer characteristics. Addition to the daily consumption of farmers living more scattered, the number of non-daily consumption are concentrated. There are three major focus on consumption of, first, types of crops during the income and improve levels of consumption and increase consumption. This has a strong seasonal consumption. Second, the Spring Festival consumption period. Third, a single farmer family weddings and funerals of the consumer. This focus on the characteristics of consumption in rural areas play a vital role in the informal organization. Consumption weddings and funerals to farmers as an example. Farmers will have weddings and funerals household things, this matter will be consumed by the family 12 years of savings. This is an important business opportunities. But how to grasp business opportunities and understand that this business information? A bride needs to build a house, marry off their daughters need to buy a dowry, funerals have to blow on that horn, which need to hire construction teams, carpenter team, suona teams. Skyworth To understand a township TV Demand for marketing personnel to rural areas have specialized research organizations, on the village's architectural team and the carpenter to statistics, by their understanding of the demand for color TVs villages and other relevant information, to obtain good results. Fixed periodic markets in rural areas is also important information for rural commodities distribution center and an important place for the exchange. A total of 64,753 villages nationwide market, if effective use of these markets, the rural market development and the "home appliances to the countryside" in the market will be more successful exploration. Rural school teachers, village cadres, and individual practitioners. They have a fixed wage or profit income, well-informed, well-informed, more easily accept new things. In the rural consumer spending is basically a leader. Some new products, new appliances are always their first possession, other families to follow suit and buy. Skyworth to capture the consumption patterns of a township in Henan quickly realized sales of "double." During the Teacher's Day in a very favorable price Skyworth sold a number of educational institutions around the country color TV, distributed to some teachers as Teacher's Day commemorative gift. Soon after, the local TV sales surge this. Cultural consumption in rural areas lagged behind urban and rural differences in cultural consumption significantly. Of cultural communication has become an effective information window. Skyworth a period of 3 years of the "new rural cinema project" a total investment of more than 20 million yuan, more than 17,000 movies total market, covering more than 30 provinces nationwide more than 1,000 counties, cities, benefiting a population of 110 million. China set a number of brand charity record, and has become the most current film screenings, covering the widest, the longest, largest number of enterprises involved in the brand community activities. After three years of screening, Skyworth brand influence in the rural markets increased rapidly, three, four markets have been effectively consolidated and expanded, this "home appliances to the countryside" has laid a good reputation. We are high quality suppliers, our products such as sheet metal slitter , China stainless steel slitting for oversee buyer. To know more, please visits slitting and rewinding machine.
Related Articles -
sheet metal slitter, China stainless steel slitting,
|
