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Eli Lilly to promote action against male care ED drug market quietly heating up-ED-pharmaceutical i by ewrt wrtgnfh





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Eli Lilly to promote action against male care ED drug market quietly heating up-ED-pharmaceutical i by
Article Posted: 02/28/2011
Article Views: 65
Articles Written: 1452
Word Count: 620
Article Votes: 0
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Eli Lilly to promote action against male care ED drug market quietly heating up-ED-pharmaceutical i


 
Business,Business News,Business Opportunities
Eli Lilly announced that it will join hands with China's population missionary center in the country to promote "Tonight, regain long lost happiness?? Citrine men love action", the domestic anti-ED drug market quietly heating up.

Eli Lilly said the Chinese president to Aibo, in 2010, expectations Cialis overall victory in the Chinese market, for Eli Lilly from the hospital promotion, channels, retail, health Education Increased investment and other aspects. "Citrine men love action is only the beginning."

Analysts say, anti-ED drug market could restart was launched. China's anti-ED drug market : Billions of dollars of "cake" Statistics, China had approximately 26 million potential patients with ED, only 16% of the attendance rate received outpatient treatment. Department of Urology, Peking University People's Hospital

under Professor Zhu Jichuan of research, three major Chinese urban ED prevalence rate was 26.1% overall, people over 40 years of age and prevalence was 40.2%. Accordingly, projections, national urban population about 26 million ED patients. For pharmaceutical companies, this is a country with 1 billion yuan at least a few potential market.

2009, the world of PDE-5 inhibitor class of anti-ED drugs worldwide Sell The quantity of from 5 to 5.5 billion U.S. dollars, which, in addition to the anti-ED drugs outside the United States market, Cialis's market share reached 45.6%, far exceeding their peers. At present the Chinese market only PDE-5 sales of 44 million U.S. dollars, less than 1% of the global market.

For this market reality, Aibo to tell reporters: "This has fully demonstrated that the Greek love of power in China has a broad space for development, in 2010 our goal is to force the Greek love this product in other parts of the world wide success experience to be replicated in China, to achieve market leadership. " He also said that in 2010 Lilly will continue to greatly increase investment in the field of anti-ED drugs, into more hospitals and pharmacies, doctors and patients more aware of Cialis use Cialis. The "citrine men love action" carried out, but Eli Lilly Cialis step start this year.

Three-pronged approach to achieve the "market leader" Lilly vice president of the Chinese market, Cialis PeterSalzmann clear that this year's goal is "to achieve victory, victory is determined to be market share." In order to achieve this victory, Eli Lilly from the hospital this year, retail channels and patient education, increase investment in three areas.

First hospital to doctors about the Greek love of power, let the doctor know of the unique advantages of the Greek love of power.

Second, winning retail channels, including multi-level Medicine Network of retail outlets, large pharmaceutical distributors, chain drug stores, small pharmacies, but also allow pharmacists to become familiar with Cialis this product.

Third, educate the public so that they realize the market has a variety of PDE-5 agents exist. ED patients but also for the spouse, their longer the delay, the worse the situation of their treatment.

"Therefore, Lilly in China, did not Cialis sales as the only objective, but to many aspects from the concept and treatment for the majority of middle-aged couples brought care and help. As a socially responsible company, Lilly is very excited to China's population center of missionary Cooperation Introduction of 'yellow crystal men caring action'. Patients through a series of patient education programs and promote the exchange of public welfare activities, Lilly hopes will ultimately drive the market to treat ED China Science and norms. "Aibo to this conclusion.

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