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Television Summit, the delegates also sponsored sports events, the Olympic Games launched a brilliant marketing topics discussed. Ogilvy China Business Group vice president Yang stone that Jinjiang in sports marketing company The main problem is the idea that practice, but haphazard. "Sports is not just a communication platform, sports, sports marketing is the core of the passion, the spirit of hard work into the brand." Yang said stone. Lang, Vice President Hu Cheng Lee early: 2004 in Athens Olympic Games During Lee Lang concentrated in the CCTV advertising cast 10 million yuan, 40 times the exposure every day can be said of advertising during the Olympic Games in Athens Raiders to Lilang War fame, quickly open the market situation in the country. But now the market environment has changed, as far as we know, during the Beijing Olympics even if the funds can not invest a billion dollars has had results. Olympic marketing strategy, Jinjiang enterprises should change "No victories" for the "good fight will win" the. Xtep Sports president D wave: Jinjiang sports brand for the Beijing Olympic Games is a golden opportunity, we have invested 200 million funds for advertising, winning in the CCTV, "Express stadium" naming rights, and we also become a white Russia Olympic appearances, and prize sponsors equipment. Anta Sports Chairman Ding Zhizhong : Sports marketing enterprises should proceed from the brand development strategy, but also under the company's financial and management capacity, once the sponsorship of sports events, you must put advertising money several times, the only way to achieve good publicity. 7 Wolf, board chairman of Chow was: For sports marketing, I think companies should pay attention to fit between the brand and sports degree, sports events only when their own brand positioning and fit only to consider sponsorship. Sports marketing can not be too casual, not to sponsor any project, only change "shot Uchitori" to "fixed-point explosion," in order to continuously strengthen the brand's core values. Li-known experts in marketing planning bucket: Sponsoring sporting events, must have a plan to prepare for both eventualities as possible to win may lose sports, we should make two versions of the ads, to avoid risks. In general, large international companies are risk-averse approach, first of all it's predictability is very good, like weather, like the Olympic Games this time, who predicted the odds big; also very particular about winning or losing international brands the road and a player eyes is just a prop, regardless of winning and losing can be the story about the different brands, the international brand's core values is not necessarily the "I win", the brand into the emotional factors in order to allow consumers with the players grew by nearly turned into " Let me joy, I worry, "the brand that actually have more vitality. Jin enterprises can pay more attention to the Paralympic Games ? Visit to China Business Group vice president of Ogilvy & Mather Advertising stone Yang Reporter: For many enterprises in Jinjiang, now talk about the Beijing Olympics marketing strategy is clearly too late. "Post-Olympic era," Jinjiang sports marketing company can make use of what resources, how to develop marketing strategies? Yang Stone: the 2010 Asian Games held in Guangzhou, the 2011 World University Games held in Shenzhen, which are very good Jinjiang enterprises marketing resources. Compared with the Olympic Games, Asian Games and World University Games sponsorship lower threshold, and these sporting events in Asia also have great influence, which for the major market for Asian companies Jinjiang is indeed a more appropriate resources . In addition, I suggest that companies pay more attention to the Paralympic Games in Jinjiang. I know Jinjiang enterprises Charitable Atmosphere is very thick, but the way they are engaged in charity single, mainly donations, I think that companies can consider Jinjiang Paralympic Games through sponsorship in the form of charity, in fact, very shocked Games for the Disabled people, as people concerned about the quality of life in when the Paralympic Games will tell you more on what is quality of life. I am an expert from skeletonmechanicalwatch.com, while we provides the quality product, such as skeleton mechanical watch Manufacturer , China accuracy mechanical watch, automatic skeleton watch,and more.
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