"This year's changes are too great, to do marketing well. Now, enterprises need to consider next year's show what the new things." Continuous days of internal meetings to make Kangen Bei Group Principal Consultant I wish Peter good tired, "Why do bad?? we all know." sounds like a slogan, but I wish Peter good tone without the slightest joke means, but full of heavy and helpless.
"Now we are asked to meet, how kind this year. The results are the same facial expressions: smile, after that is shaking his head." Shanghai Fuxing Pharmaceutical Group Inc. says Tao Zhaohui Assistant to the President.
Winter is a warm winter this year. However, and contrary to natural climate, this year the eyes in the drug marketing is an unprecedented "winter." Pain
policy
"I feel that 2006 was the year of the pharmaceutical industry's most oscillation." Bao Pharmaceutical Co., Ltd. Beijing Branch Ring Wang Heng, said marketing vice president. This is not without reason. Official figures show first half of 2006, the pharmaceutical industry's profit growth has dropped to a record low, the direct reason is that the policies introduced this year.
Following medical treatment is difficult and expensive to become the "two sessions" after one of the most popular topics, as soon as possible to solve this problem as the common voice of the whole society from top to bottom; March 15, issued by the State Food and Drug Administration The newly revised "drugs and labeling requirements specification" (24 orders), on generic drugs, trade names and trademarks are used to make a strictly limited.
Then, eight ministries and commissions jointly bribery in business; June 29, the Tenth NPC Standing Committee meeting, a formal vote of 22 Criminal Code Amendment (6), the original Article 163 of the Criminal Code, companies, corporate officers taking bribes the main body of the crime only "companies, corporate staff", the amendment adds "or other unit staff." Accordingly, hospitals, schools and other units of staff were also included.
8 8, the State Council issued on rectifying and standardizing market order medicines notice of the special action program. Being copied to the provinces, ministries of the "National Drug rectifying and standardizing market order specific programs of action," the State from the pharmaceutical research and development, production, circulation, advertising and other drugs use as well as all aspects of the pharmaceutical industry for improved and standardized. Before that, the relevant state government departments drugs from reality, and strengthened drug application, registration and other aspects of the examination and approval, to re-examine ... ...
In addition, the policy of continuing price cuts, as well as pharmaceutical drugs and medicines around the launch of bidding and purchasing patterns. I wish Peter good that the policy of price reduction compression profits of industrial enterprises so that enterprises in developing product promotion and marketing on the powerless, and even affect business survival; in Guangdong Province and drugs "Sunshine" procurement as the representative of hanging tender, not only industrial enterprises shall not without sacrificing profits, lowering the price to bid, also commercial enterprises face survival test, "two votes" system, "third-rate unification" (paper flow, capital flow, logistics) and the implementation of the SMEs, almost "blow."
No doubt, the state introduced the policy of the main purpose is to make drug prices come down, to address the people medical treatment is difficult, expensive medical problems. But the policy of austerity to make drug marketing is like "dancing with a chains." Insiders pointed out that: 24 orders to a certain extent, affected the sales of brand-name OTC products; control commercial bribery and making amendments to the Criminal Code, "with gold" sales will not work, making the hospital the terminal face enormous challenges in drug sales; and inservice Bidding has made most domestic enterprises to adopt the investment agency affected, especially those of "affiliated, go vote" method to obtain high profits for the big contractors and the mediator is simply a "disaster." Large packs may gradually withdraw from marketing.
"I have said before, with the pharmaceutical industry market-oriented policies on the industry's impact will be less and less. It now appears that the policy will greatly impact on the pharmaceutical industry." Chinese Business Association of China executive Vice President Zhu Changhao sighs. I am an expert from China Agriculture Net, usually analyzes all kind of industries situation, such as neon green shoes , elastic shoe laces.
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