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Sports brands have weight-loss giant freeze Sports - Sports brand, sales - apparel industry by weqfwer rgetfg





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Sports brands have weight-loss giant freeze Sports - Sports brand, sales - apparel industry by
Article Posted: 02/28/2011
Article Views: 72
Articles Written: 1394
Word Count: 563
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Sports brands have weight-loss giant freeze Sports - Sports brand, sales - apparel industry


 
Business,Business News,Business Opportunities
"In today's single-it?" Yesterday at noon, a mall sports brand in Hangzhou do salespersons Xiao-fei at the counter door, opposite the other sports brand to a salesperson asked around, the other shook his head helplessly. Despite some competition, but when business is light, into the counter customers can count them out, they become very frequent exchange of Fandao.

Sports brand Sell Case of cold This time last year, the arrival of so many of the Olympic movement ushered in a rare brand marketing opportunity, shopping desk Decoration Extended surface, one after street stores out of selling hot. Now a year later, many are not better than the day of sports brands. A mall official told reporters that related, since the first half of this year, despite the sports brand has introduced a number of large intensity of the activity, but sales are still down, such a phenomenon exists in several shopping malls. Brand Street shops and some sports the living conditions more difficult.

Salesperson more than customers Sports sales had "cool" summer Yesterday afternoon, the West Lake restaurant in the basement Yintai Sports & Leisure Area, although the overall traffic much, but stopped customers in the leisure counters were more than the number of area sports brand. "Seven in August each year are sold off-season, and with the recent hot weather, customer traffic has indeed been reduced." Nike Leisure store manager told reporters. Adidas clerk Yan Yan also affirmed this argument, if not the weekend or holiday, each day the customer received very few orders less, despite the introduction of a number of discount Adidas, the role also. Journalists found in many shopping malls, sports bar where the number of salespersons are more than customers.

"This year's sales and dropped a lot compared to last year." Lung ANTA Sports apparel specialty stores across the city, the manager Miss Peng outspoken this year's poor conditions. "Recent sales have been very inactive, or general customer reaction to price faster, bigger and more discounts to attract them." She said. To attract customers, they launched a wave of store promotions, are placed everywhere to "buy a 7.5 fold 5.8 fold to buy two", "pair off to buy two pairs of 7 off 8" promotional posters, original price at 200 yuan to 500 dollars after the product off the majority of 100 yuan to 300 yuan only. "A while back sales have been poor, only point out major activities will be fun." Miss Peng said. Two days ago the store had just received a single more than 6000 yuan a buy, has been regarded as one of the largest.

A sharp fall in orders Brand Street shop hard support

Contrast, the sports brand in Hangzhou main commercial street life more difficult for shops to open. An industry calculations to reporters: open shop in the commercial street, the rent is the main expenditure, according to store size, the basic cost of several hundred million a year, but because business is slack, many stores sold each year only worth a rent amount. "Rent 5 million yuan a year, sales can only make this point, not including labor, electricity and other expenses." The source said.

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