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In recent years, in the eastern and southern China wine market will find the Main Sale Browse an interesting phenomenon: the wine industry-specific standard phenomena are emerging. In Guangzhou, Shenzhen, Great Wall wine sales good, China, Great Wall and Great Wall Gold Manor tripod. With the concept of estate wine, the Great Wall estate in Guangzhou in the high-end market has almost become a second China market, 92, of which the Great Wall and Great Wall Gold Manor are special standard. Gold Long way from Guangzhou Great Wall is the wine operation of the breakthrough was achieved after the Shanghai market in Guangzhou market also showed strong momentum of development, become the Great Wall of China the second largest market after the brand of Guangzhou. As the Great Wall, "Great Wall of Gold" series of exclusive agents, Long Cheng Great Wall Wine rapid growth of the company's line for the dealers, sales of the top three finalists. In addition, there dynasty on the market in Ningbo Jin Dynasty a special Jubilee marked red and the market earlier in the Jiangsu and Zhejiang exclusive classic red. Jin Hei Hei Dry Red Wine by the Tianjin Co., Ltd. Ningbo agents, sales areas are mainly concentrated in Ningbo and Zhoushan. It is in the food terminal prices generally 70 to 80 yuan per bottle, in the business over 36.8 yuan / bottle. Jin Xi wine using existing networks and channels, coupled with dynasty, has performed well. Dynasty classic red, before selling in Zhejiang and Jiangsu province, has now grown into a national product dynasty. Classical dynasty is a sugar alcohol Changzhou Co., Ltd. (hereinafter referred to often approved) agents. Veyron in Ningbo, Wenzhou, 96 red oak, and in Sichuan, western Yunnan, dedicated, in Guizhou, Yunnan, and so are the red cloud special standard. So why the special standard of wine so common, private labeled wine what advantage? Show of specific target wine Observe the wine market, especially in the southeast market, you will find that wine brands into the strip and block the distribution of various brands of separatism was evident. This phenomenon is how formed? Is such a great extent caused by the special standard has become a scenic wine market, wine is a special standard sung play, drama. Zhang Fenghua Ningbo Silk Brocade firm manager, said: "Dynasty classic red wine before the sale in Zhejiang and Jiangsu province, has now grown into a national product dynasty. Classical dynasty is a sugar alcohol by Changzhou Co., Ltd. (hereinafter referred to often approved) agents, According to some dealers to reflect that it was originally aimed at the development of Strong Sales of Changyu products, the price is slightly lower than similar products Changyu. and often award is the largest wine distributor in Changzhou is one of the last 50 years has operating history, the implementation of modern enterprise management system, joint-stock companies under its jurisdiction four professional wholesale company, often sugar, two large supermarket chains and specialty shops. whether in the channel, network, or in the mode of operation, the regular batch of Jiangsu and Zhejiang area are more influential dealer. in the regular batch of successful operation, the dynasty became his classic red a profit growth, successfully defeated rival, but also to bring good corporate profits, while the influence of radiation Zhejiang so that a better understanding of brand dynasty. " Guangzhou is the focus of the wine consumer market, but the Great Wall on the market in Guangzhou and other issues facing the aging products for this phenomenon, long range development of a Gold Great Wall wine in supermarkets Department, Ministry of restaurants increased efforts to adapt to the channel management and extended status quo, making the Great Wall Gold appeared a good momentum of development. Long way wine is on the market today in Guangzhou Great Wall Gold Strong Sales made major contributions toward the situation. Although the subject-specific development of their strategic and tactical significance assume different, but they have one thing in common, in the competition to a more targeted and more suited to local characteristics, so the market showed good growth of. Why do more than standard wine-specific So how such a phenomenon is formed? Why wine is obvious, while other relatively less alcohol? Modern Industrial Co., Ltd. of Shenzhen City, said Chief Assistant Yusu Jun. This phenomenon should be and the wine its own market characteristics and patterns are closely related, relatively simple wine market, only a limited influence of several companies, but not very complete set of manufacturers. The Great Wall is, in itself, Yantai, China, Shacheng Great Wall, Great Wall Gold is listed with them in order to distinguish a particular market, other companies need the Great Wall to stimulate new and old products. Wine, liquor sales profit is relatively low in recent years, increasing input costs of the terminal, as a wine dealer, you must navigate to from the product packaging, listing planning, marketing and media communication made one-stop service use of integrated measures in order to find a point high enough profits, dealers can only be fully operational. Wine is an exotic, consumer characteristics and consumption habits and liquor big difference. White wine for thousands of years has been entrenched drinking culture, while wine consumption needs guidance. Wine consumption in China and abroad varies widely in foreign countries, wine consumption as domestic liquor, but the domestic consumption of wine to consumers how to train a large extent dependent on the sale side, so we made a concept of wine will Sell, play a guiding role more. But the old concept of the product is almost used up, must be new. Fujian Province, China Great Wall Wine Co., Ltd. business manager of the vicissitudes of life, said: "With the wine industry, increased competition, in order to seize the market, many wine brands all make tricks, local brands have sprung up everywhere, have joined the wine, the wine industry to intense competition. To to the rapid occupation and the consolidation of a regional market, producers rely on unilateral logistics planning and operations, has appeared to be inadequate, then the special standard wine will emerge. businesses to buy corporate brand and actively participate in the market development, but also for their yield huge returns. dedicated target operating extended marketing enterprise, and under a variety of factors constant changes. " Corporate power is limited, as increased competition, in addition to occupation of large cities, the past year, small and medium cities and even rural areas have become the object of contention among wine manufacturers. Of these small cities, beyond the reach of business is not occupied, other brands will take advantage of a single spark could eventually jeopardize their existing markets. In this case, the special standard can solve this contradiction. A portion of profits to enterprises in the degree to businesses, but also extend their marketing to expand the product's market coverage. Subject-specific advantages Since the specific subject necessarily produce it, it really caters to the wine market, which features, what advantage? Yu Sujun: Chinese local culture very different, the agents can be packaged according to market demand for a more tailored to local characteristics of wine. North-South regional culture very different, so agents can rely on their own local geographical advantage to develop new products extend the role of the consumer's guide. As a business, the agents for enterprise product development is also good. Consumption of domestic consumers are prone to "fatigue syndrome", and the success of domestic enterprises are products of success, failure is the failure of new products to promote ineffective. Agents to develop new products can reduce the risk of poor corporate new product development. Therefore, companies and agents need to bundle and depth of cooperation beneficial to both. Lee vicissitudes of life: the subject-specific advantages in addition to increased sales of enterprise, there are the following advantages: 1. Facilitate enterprise restructuring. Meet regional market demand, ease the contradiction between corporate marketing, product structure adjustment to rationalize. 2. Conducive to enterprise back section. Special standard for the regional market, most manufacturers use spot cash, but also require dealers to complete the old account statement. This approach not only allows dealers to settle the arrears, but also transforming the way back to models. 3. Fill the gaps, increase market share. In Ningbo, Tianjin Jubilee red dynasty is sell well in the market. In Ningbo, Wenzhou and other places, red oak Veyron as the most active products on the market. Relatively weak market development in specific standard, manufacturers invested heavily with very little expansion of the market. 4. Mobilization of active distributors. For mature products on the market, the wine is relatively small profit margins, price transparency is high, so the wholesale profit is very small market in a variety of complex factors, or even lose money. Do end-market, promotional costs they can not resolve, so the enthusiasm of the wine distribution business over the past few years greatly reduced. Some unscrupulous traders took the opportunity to pour goods, some of dumping, causing confusion in the market; some simply diverted do not do wine. And buy a brand exclusive business operations, price, market management, easy to control, while brand awareness with the manufacturer, as long as the right direction and effective measures, can be profitable. Development prospects and problems to be solved It seems obvious advantage of special subject, then the special standard is not the unique phenomenon of a particular period, what are the current problems? Future prospects do? Zhang Fenghua: wine and spirits of the buyout special standard different parts of the same place. From the current point of view, the phenomenon to buy liquor recession, then the wine will also be a special standard in the future some time to complete his historic mission. For example there is no overdraft on the formation of the old issue of the brand, dealers engaged in market operations had neglected the brand's culture, this contradiction is bound to burst out in the future. Lee vicissitudes of life: wine is a special standard emerged as the market development of new things. Production enterprises in the fierce competition extended their marketing; on the dealer who, with his own brand, profitable, motivated. Therefore, whether manufacturers or merchants, are each granted. Therefore, its appearance and development of the existence of certain objective necessity. The law of development of any line of things things that are viable, we have reason to believe that a special standard has a good wine market prospects. Problems to be solved: 1. How to better coordinate and handle the special relationship between the standard and the old products to make specific standard products truly complement the old. Two. On how to better control the prices of specific standard products, to truly achieve the quality and the relative unity of the market price. We are high quality suppliers, our products such as steel slitter machine , steel slitter Manufacturer for oversee buyer. To know more, please visits steel slitters.
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