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Domestic brand mobile phones increasingly thin profit margins competitive low-end market - domestic by 123wert sdfsf





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Domestic brand mobile phones increasingly thin profit margins competitive low-end market - domestic by
Article Posted: 03/02/2011
Article Views: 76
Articles Written: 2217
Word Count: 730
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Domestic brand mobile phones increasingly thin profit margins competitive low-end market - domestic


 
Business,Business News,Business Opportunities
Consumers can only remember the first 6 spaces? Limited choices of new entrants A long time, in addition to low prices, domestic Mobile Integration of new features, improve the outward appearance of the reaction speed and seize the opportunity. In

Cottage The increasing proliferation of products today, have the advantage of domestic mobile phone is gradually becoming inferior. Recently, Huawei's mobile phone from a former executive with news that the candy bar-type mobile phones in circulation total more than 2000 models, except for five more abundant ocean brand product line basis, the number of brands in particular, the number of product lines for new brand only 3-5.

Click here to estimate, domestic mobile phone brand has more than 300, which really was only a few remember, most were buried in the ocean of the market.

Brand missing, the sinking of domestic mobile phone Mentioned under Financial Turmoil in the domestic mobile phone enterprises, Amoi is a typical example. As the losses for several years, Amoi forced suspension. "Loss was due to too many competitors." The explanation from Amoi said.

Too, in the end over to what extent? According to statistics, the usual Nokia , Motorola, Samsung, Sony Ericsson and LG mobile phones these five international brands straight section the total amount is around 100, the other near 2000 bar phone models are domestic brands. The source told this reporter, most of the so-called number of domestic mobile phone brand is only 3-5, the figure of domestic mobile phone brand has more than 300, not including the national network is not permitted through the ranks of their cottage.

"Precisely in such a competitive environment, many consumers in the purchase of domestic mobile phone, only the will to function, style and price basis as the judge. As for the brand, no one can say to understand how to do, to how to do . "mobile advisory body to the Warring States Group analyst says Yang.

Knife prices, foreign brands for the kill For domestic mobile phone, the lack of pressure not only from the brand and the tremendous amount of phone models. By the financial crisis, the five major international brands also suffered serious

Sell Amount of impact, especially in the pockets of consumers Wujin, when foreign brands mobile phones have to cut prices to meet consumers choose to make domestic brand mobile phones increasingly thin profit margins further.

"It is clear now in the market, domestic brands to snatch the 1,000 yuan market, while more than 1,000 yuan basically vacate the five international brands and a few domestic brands." Section Platinum is just registered the new phone Brand, General Manager Huang Yisheng times from the journalists of the competitive landscape.

It should be noted that sales in the sharp drop in earnings in the reality of the situation, the international brand began to reach out to the the already overcrowded "1,000 yuan market." Reporter from the city's major mobile phone stores understand that this year 51, the international sales of popular brands of low-end models, far exceeding the domestic brand mobile phone, this will still occur in the upcoming National Day Golden Week.

"Level of foreign brands through thousands of cell phones, at least ensure that their sales volume and sales, even if profit is thin and would rather do." Yang Group, said because of the brand support and selling international brands can be better is reasonable in the matter, the missing domestic mobile phone brand can offer.

Brand scramble, the new entrants tricks "Consumers tend to remember only six or seven brands, we have to do is to squeeze in this list." Jin

Communicate Zhang Gaoxian told reporters that the vice president, Nokia, Motorola, these brands have been ingrained in the minds of consumers, and Jin is difficult to surpass them, but after the brain to squeeze in some consumers, no problem.

In fact, more consumers can remember a few domestic brands, such as Lenovo, Jin, backgammon (002,251, stock it), are going this route??? Extensive and comprehensive brand promotion, and the evils of this approach is

Marketing

Costs increased dramatically.

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