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Effective communication lays the foundation stone of every business. Be it about communicating with the right customers or the best suitable partners, the need of effective communication is indispensable in almost every industry vertical. Especially when the communication is for marketing a new product or service, you can never be too careful as the promotion of the new launch directly affects the company’s goodwill in the market. On one hand where marketing a product or service to those who don’t need it in the first place will not only mean waste of company funds, it may also rule out the possibility of them turning into customer anytime in future. Hence, you need to take every effort that your company’s marketing campaign is targeting good prospects only, and one excellent way to ensure this is using direct marketing. In direct marketing, instead of wasting company funds on rather expensive means of marketing such as mass advertising, only carefully picked prospects are contacted, that as well using extremely inexpensive means of communication such as e-mails, VoIP phones, bulk SMSs, etc. People to be contacted are discovered using a number of research methodologies and are listed in what is referred to as a mailing list. These lists are generated by a number of professional firms specializing in finding business prospects for a variety of industry verticals. Broadly classifying, you can buy two types of mailing lists from these agencies, business and residential lists. As suggested by the names, business lists are the collection of details about appropriate business houses, while residential lists have details about individuals. Opting for direct marketing will guarantee a huge cost benefit over conventional methods of marketing while improving the overall marketing of your company. Although a mailing list can be purchased from any of the lead generation companies discoverable online, you must remember to read customer reviews about them before choosing the company to buy the list from. Also, always ensure that the list you are buying is recently generated or updated as obsolete lists usually have several details that may have changed over time. The author is an experienced content writer and publisher on the topics related to mailing list and residential lists.
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