In the navigation Electronic Map, China has a digital map production qualification of the enterprises have 11, but really to provide navigation electronic map of only six or so. Electronic map industry is a high investment industry, information collection requires a lot of manpower and material resources; but the accuracy and content of the product in addition to the richness of differences, the lack of access to other differentiated competitive advantage. Entered in 2009, China's electronics manufacturers to pay more attention to the map on the map information processing, increase the added value of navigation electronic map. Value-added information processing in the content, the content of pre-installed navigation-related services mainly Car Safety information, real-time traffic information, live entertainment, business travel information. Since the formation of large-scale applications have not yet, and the commercial model is not yet determined, so the content of this field specializing in the processing and supply, not many manufacturers. Out to meet customer needs, consider the first mover, the Chinese navigation service operators, and some enterprises have the raw data resources, began to enter the area of content processing. This information processing methods adapted to the industrial development of China's current characteristics and needs of navigation, but in the long run, with the development of China navigation market is mature, more refined division of labor will be an inevitable trend.
Navigation map software, profitable innovation. The map software vendors, the main business model is to sell products and services oriented. However, the new navigation information platform for intelligent transportation systems, new media use of these two methods will greatly enhance the operational map of the software market growth. Intelligent transportation system through the information providers, operators and other industry chain multi-party Cooperation , The intelligent delivery Communicate Information in a timely manner to users. In addition, the use of GPS, is a certain spending power among consumers, can be similar for some of these users Advertisement , Search and other functions of information dissemination has become a hot spot for future growth. However, only pre-installed navigation is a relatively mature market business model, but also many map makers want to enter the market. For a long time before the installed navigation market has been in the high moral high degree of software and NavInfo monopoly, 2009 German software and high-dimensional map of new accounts for nearly 98% market share. NavInfo navigation map as a leading and dynamic traffic information service provider, is the first introduction of pedestrian navigation maps of map products manufacturer, has been continuous in-car navigation map market share in China, more than 50% market share in mobile navigation over the map 50%, and in portable navigation, LBS and Internet location-based services, traffic information services overall lead. NavInfo with its cooperation with Toyota, entered the pre-installed navigation industry. Areas of the pre-installed navigation map, NavInfo's clients include Toyota, Nissan, Honda, etc., and serve some domestic high-end models (Toyota, Lexus, Nissan Infiniti, Honda Acura, GM Card Dirac, Buick boulevard, modern lovns etc.) Map Data. Software as a high end German car brand of choice for navigation electronic map suppliers, 2009 became the undisputed market leader, the first installed navigation market share to 51%, and more than NavInfo. High German original technologies with independent intellectual property, surveying and mapping equipment, tools and strict quality management, and therefore the high-end auto brands in the pre-installed navigation car has won a 71.4% penetration rate, in the German Department and U.S. Department of the high-end cars brand market share reached 76.7%, respectively, and 85.7%. Galsworthy, 2005, entered the field, within just a few years, has become a BMW, Audi, Benz, Cadillac and Ford cheetah, Honda ACURA, the Volvo car brands such as high-end supplier of navigation electronic map . A full range of BMW and Audi models are chosen is a high moral map.
Ability of independent innovation of Chinese enterprises are still weak, is pre-installed car navigation industry barriers. While Chinese companies have begun independent research and GPS core technology products, some products have reached international level, and even sell directly to foreign companies, many related products have no business can provide. In particular, to develop core technology companies too small, the software pre-installed navigation system integration services, domestic enterprises due to a late start, lack of practical experience in operations and services, and foreign vehicle parts giant or speculators in the former loading navigation services, there is still a big gap between system integration.
Therefore, the Chinese car navigation industry before loading capacity of independent innovation should be improved, mainly due to core technology and key technology controlled by others, to enterprises as the mainstay of technological innovation system has not been formed, weak capacity of independent innovation, the quality of personnel needs to be improved, etc. side. I am China Textile and Leather writer, reports some information about leather handbag cleaning , hermes kelly handbag.
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