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States United States re-exposing shady: four types of market promotion trap - Gome appliance chain, by weqfwer rgetfg





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States United States re-exposing shady: four types of market promotion trap - Gome appliance chain, by
Article Posted: 03/06/2011
Article Views: 81
Articles Written: 1394
Word Count: 787
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States United States re-exposing shady: four types of market promotion trap - Gome appliance chain,


 
Business,Business News,Business Opportunities
"May 1st" Golden Week States United States Opened appliances Promotions After the trap, caused strong reactions among consumers, more by virtue of their faith GOME Operate In the minds of consumers establish a good image. "11" gold come to face a new round of shopping frenzy, and the brightest business has employed every means, many forms of promotion Advertisement People overwhelmed, various forms of discount fashion more than a wave height of a wave. This country the U.S. once again, reminds consumers that currently emerging on the market four traps, consumers must not be fooled.

Trap one: can not read the Fuzzy Information Advertising  

Promotional advertising business, "tonic," but the "trap body" however causes the consumer was "perilous." Commitments such as promotional advertisements often low number of special machines and the actual number of discrepancies, special machine does not mark the type of goods, functions, random number and price of the preparation, only to attract consumers to Shopping To the bait, become merchants amassed popularity and create a momentum tool.

National Day Golden Week 2003 began, the National United States in the country Marketplace The abolition of the Fanquan promotions, through CCTV "Focus" follow-up reports, and has aroused strong reactions. Many consumers are now awakening from the ad trap, and said "no longer blind pursuit of ultra-cheap, shopping, or to choose the business credit management emphasis." As "anti-crime" Vanguard's GOME Electrical Appliances, that is the source of the guarantee honesty in the "11" Golden Week, said: "firmly crack down on no model, no function, false prices, the number of false and misleading and deceptive Fuzzy information reported widely. "

Trap 2: "ban" the consumer's right to know  

"Bought not sold spirit", which is an old Chinese saying, consumers often do not think, even to buy a variety of specials, it does not mean cheap merchant account. For example, in appliance business selling a special machine, the stock machine, out of models, or even repairing machines, defective machine account for a substantial portion of its quality to the case of small scratches, packaging, accessories are not complete, there is no large national mandatory quality certification, there are potential dangers of accidents, to buy such a product is likely to encounter after-sales service, repairing of various restrictions, so consumers should not get the services of conventional products. GOME Electrical Appliances advocacy services integrity, adhere to the "puerile services rushed" in the "11" Golden Week, all the marked price of goods, protection of consumers right to know, in the promotion of this Golden Week, the National Unity deployment, the U.S. launched a national characteristic "GSP" commodity against the limited super-cheap machines, to ensure consumers right to information, effective safeguard the interests of consumers.

Trap 3: Delivery is equal to the test the patience of the consumer  

Golden Week, consumers focus on shopping, to the timely delivery business more difficult, because the amount of Golden Week, the delivery day a week delivery is often more than normal volume. A report from the authoritative bodies show specials, super-low and delayed delivery of goods does not deliver the phenomenon is quite common, and the resulting cost and trouble is entirely borne by the consumers themselves.

Gome traffic for this year's Golden Week, a large, Sell Large amounts of its services Brand "Rainbow Service" train full speed, increases the delivery, improve their Logistics Capacity, commitment to the nation's consumers: "timely delivery are in place during the festival, to ensure the normal use of consumers during the holiday season."

Trap IV: Return is a door not open  

"3 ? refunding, 7 days replacement" is a widely used business return policy commitments, the holidays are very difficult to guarantee. Such as the back quarter of commodities, Fanquan products, specials, super-cheap goods, consumers will not immediately use after purchase, but these products often not in the business requirements of the warranty, replacement of the range, not to talk about refunding a. Some appliance products, consumers can buy their own appliances once found a quality problem or functional goods and home appliances can not be supporting the use of replacement or return to the business when the business will always find reasons to refuse. If consumer and business controversy, businesses will be thrown out the final "killer "???" The promotion of the final interpretation to all of this mall." Returns difficult for the situation during the festival, Gome commitment: "to extend the holiday shopping period of 7 days return policy time."

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