|
Preamble: Snack foods Equal access to markets When we walked into the supermarket will see potato chips, shrimp, snow cake, preserved fruit, plum, Peanut , Pine nuts, almonds, pistachios, fish, jerky and other snack foods dazzling, innovative packaging, fashion, and consumers purchase more coming, and snack foods has quietly become a favorite of today's consumer. 2009 snack food market in China has reached 40 billion yuan more than the capacity. Although the market has grown rapidly, but our per capita consumption of only 23.6 grams, much lower than developed countries, consumption of 3.2 kilograms per capita levels of consumption. China's large population base, consumption levels of rich, snack foods are brewing in many new market opportunities, consumer potential. However, observations from another level we find a wide variety of food as recreation, leisure and food industry market concentration is not high, the whole industry just before the top ten companies account for three percent Sell Share. Sales in Korea a small pumpkin seeds, almonds, etc., Chinese consumers now eat up the snack food, snack food that the concept of Chinese consumers still remain at the early stage of development. Snack food market is still in the state of perfect competition, not the leading brand, yet to be formed as Instant noodles , Edible oils and beverages and other food categories monopolistic competition in the market. Of the many snack food companies, the market equal opportunity, can quickly enlarge the market size, depending on the area of the market to understand and grasp. Big snack food brands and markets 20 Marketing Elements While most casual food prices only a few dollars, but the brand in the global snack market has already resulted in three sales of 10 billion snack food brand?? Three-dimensional brittle, pleasure and Pringles. Snack food market in China has nurtured the Shang Hao Jia, Xizhilang may BAK, Want Want, Hsu Fu Chi, Cha Cha and many other brands. Present, production of snack food in China has reached hundreds of thousands of enterprises as much as snack food manufacturing industry are relatively high degree of openness, the number of foreign-funded enterprises, while small, it occupies more than half of China's snack food market, sales Total revenues and profits. Many domestic companies have huge market opportunity in front of the development of difficult, why? I think we are not missing the main funds, not equipment, nor is the market, but the overall control of the integrated marketing capabilities. Combined with the author the food industry for 15 years practical experience of planning and the market for snack food market here to make 20 big market marketing elements, and thoughts and to share with everyone: One, moving troops and horses, strategy first Many snack food companies existence of such a misunderstanding, that the snack food threshold is low, production is relatively simple, many consumer groups, large market, so they rush to produce products, eager to sale. Once the product sales are sluggish or stagnant sales in a long time, back again to consider strategy, and the result is not only a waste of a lot of resources, but the delay. So snack food companies to market before the first plans for corporate brand strategy, marketing strategy, product strategy, communication strategy, sales strategy and so on. China is a great man once said: "line on, and no one will someone, there will be no gun shots." Line is what we call strategy. Strategy clear, correct, a series of marketing behind it may smooth the process. Second, do not lose at the starting line Often hear customers ask the question: Master Kong From instant noodles, ice tea, ice tea, fresh daily C, Master Kang 3 +2, to the mineral water, is almost to be a product of a successful product, a brand to make a brand successful, why? I had the honor for the Master Kong mineral water, ice tea organize the implementation of new listing through early market research, perhaps we can still find the answer. The e-commerce company in China offers quality products such as mp3 players aaa batteries , li poly battery, and more. For more , please visit 15 minute aa battery charger today!
Related Articles -
mp3 players aaa batteries, li poly battery,
|
