< BR> 6 27, the domestic TV Giant TCL announced jointly in Ningbo Chinese Men and CBA, from now until 2012, TCL Group officially became the official partner and the Chinese Basketball League official sponsor of the CBA, which is sponsored by China's TCL Following the women's tennis team, and as Guangzhou 2010 Asian After the Games another sport partners Marketing Action. Also in last week's announcement, Shunde Midea China Classic golf title sponsor, Rui Feng sound in Shenzhen Announced as the Shenzhen 2011 Universiade exclusive carrier reinforcement system. <BR> Marketing industry analysis, 2008 Olympics The success of the business re-organized to see the charm of sports marketing, which has attracted a lot of Home Appliances Manufacturers have put bet. In the current consumer market as a whole experienced a downturn, the Israeli beauty, TCL-led Guangdong Home appliances giant, post-Olympic era in fact has become a national sports marketing platform for the backbone, which for many years, Guangdong home appliance brand, "out of the lead in Guangdong China," make up the last piece of the short board. <BR> After Olympic sports marketing platform, grab the Guangdong home appliance comprehensive class to seize power <BR> Appliances for Guangdong enterprises, of sports marketing has long been a familiar tune. Back in 1996, TCL set up a Foundation for Lang Ping, volleyball, low support for the Chinese women's volleyball office. Since then, TCL has help Chinese women's tennis team Beijing Olympics campaign, in November last year, TCL signed Asian Games Organizing Committee, to become partners in the 2010 Asian Games in Guangzhou. This time, TCL Group has not only become an official partner of China and the CBA team sponsor, and training for the Chinese Basketball League competition and the CBA operations, providing products and financial support. <BR> As the leader of the U.S. white goods group, to the Chinese national diving team and swimming team sponsor opportunity, not only in the limelight during the Beijing Olympic Games, also successfully passed the Olympic brand itself to the window to the world. The successful renewal in June of this year become a "Chinese Water Army" campaign the main sponsor of the 2012 London Olympics, the United States Declaration of money in a high profile title sponsorship of the Golf Classic in China, sought to make up for higher-end brand image in the short board. Dong Xiaohua, director of the U.S. group brand overseas on many occasions that the United States for the construction of brand marketing investment, "not bad money", not only will not Financial Crisis and decline, it will add to their investments. <BR> Round economic slump in the context of the environment, compared to Haier headed "North School" extraordinarily low-key home appliance business, household electrical appliance enterprises in Guangdong even more courage to put even more courage to Zhang Yang brand promotion, post-Olympic era has truly become domestic sports marketing, "take the lead in Big Brother." In addition to beauty, TCL, in March this year, Skyworth Group spent tens of millions, in 2011, Shenzhen, China 26th World University Summer Games sponsor. Under the agreement, Skyworth will provide exclusive for the Shenzhen Universiade TV Machines, mobile TV, LCD monitors, security with the display device, such as large-scale outdoor displays. <BR> 6 24, native of Guangzhou, Shenzhen Rui Feng has also announced a sound reinforcement system Universiade exclusive carrier, then, Rui Feng audio will be responsible for all event venues in Shenzhen Universiade audio equipment, sound reinforcement system install the building, opening and closing ceremonies, and performances of various sizes during the sound system operation. Rui Feng sound reputation is not, but sports marketing is fruitful, it continuously into the Olympic main stadium bird's nest, the Universiade, Asian Games partners. <BR> Fun sports marketing is not bad money, expect growth brands and business collaboration <BR> Group in the U.S. Brand Director Dong Xiaohua eyes, the economic crisis will be over sooner or later, leading companies are now considering the future development of business strategy. In order to win the future, first of all need to support a more powerful brand. "Beauty is a series of sports marketing programs to enhance and expand the brand." <BR> In the TCL Group senior vice president Wang Kangping view, the financial crisis for changes in the global economic environment for enterprises of sports marketing after the Olympic Games put new demands, particularly in Europe and the United States market into economic downturn, China and the Asia-Pacific growth potential in emerging markets, whereas a global consumer electronics industry development focus to emerging markets in China and Asia, the trend shift gradually. The e-commerce company in China offers quality products such as stainless steel cutting machine Manufacturer , steel slitter, and more. For more , please visit steel slitters today!
Related Articles -
stainless steel cutting machine Manufacturer, steel slitter,
|