Striking new companies to build relationships Suning
Global household appliances supplier farewell "tearful smile"
A long time, home appliance retail outlets and manufacturers as a pair of integral and reconcile the contradiction. Although the market has shifted from the factory as the leading game companies, to the current vendor balance, however, is still the domestic retail giant that holds a "terminal is king," the principle of the supply chain, squeezing manufacturers. Many appliance vendors and retailers, the more the "tearful smile."
Recently, the retail business is aware of the problem has become increasingly acute, start trying to ease relations between manufacturers and vendors have dished out to build a new relationship. This one, though not the first shouted slogans Suning, but it is a practice of the most thorough.
Suning vendors
model
Has been established for 16 years, first into home appliances (air conditioning) the retail market, Suning Appliance, date of birth, to uphold the essence of Oriental culture, the traditional business?? "Drips of grace, smallest favor." The early 90s, when the two air-conditioned strong domestic brands Chunlan, Compal, with extraordinary courage and foresight, and was only 200 square meters of Suning Appliance, to let the big Suning Appliance do anything they want at the time, the joint state-owned business enterprises crush the evil environment, gaining a solid footing. Now Chinese home appliance chain Suning is one of the leaders, rare is the Suning adhering to the "win-win cooperation, an interest" from the original "sense of obligation," the official mature Suning to adhere to business rules. With this rule, Suning from March 28, 1996 the first wholly owned foreign enterprise in Yangzhou, the nationwide chain began the pace of deepening vendors, now, more than 100 cities in the country has developed nearly 400 stores, as many as 80,000 employees, sales of 40.7 billion yuan in 2005. Chain scale in 2006, sales revenue will exceed 60 billion.
Business of breaking stereotypes, widely distributed network
1990, the Suning from a single product, single brand start, opened China's first air-conditioned shops. Do "air conditioning shops," Su Ning is not simply selling a buy one, do the traditional way of business to make money, but proposed the "service first, sincerity-oriented", as one to build professional self-service capabilities Suning.
Sales in the commercial aspects of mining, Suning begun to explore the "vendors" of the new model. 1991, Suning has and Chunlan, Compal two main manufacturers buying and selling brand new model, the off-season supplier to fight to reverse mode of operation of this section, the season has been greater support for suppliers to ensure that the peak season price and stable supply, the size of the cost of procurement savings to Pratt & Whitney to consumers. In this way, Suning achieved greater competitive advantage than the competition, especially in the commodity supply and price advantages become so obvious that Suning was the largest market competitiveness.
90 years in the late Chinese appliance market supply exceeds demand, the rise of a number of air-conditioning supplier of a change in channel pattern change, proposed "control terminal, to achieve channel flat" concept. Suning from a strategic perspective of overall situation, persist in building large-scale retail outlets, fast establishment of the retail terminal system, which strengthened the market position of Suning's end. As in March 1996, Suning's first wholly-owned subsidiary?? Yangzhou Suning Appliance company was established delivery, Suning started to develop direct sales business, has established a chain of more than 50 directly managed stores, distribution network covers 24 provinces and cities to form More than 1,500 compact dealer network, thousands of customers all year round cooperation, it won 6 China's largest air conditioning dealer title.
Second pioneering Rhapsody 3C Upgrade
1999, the tenth anniversary of the establishment of Suning, has entered a second pioneering phase, Suning has established an integrated electrical shift from air conditioning franchise chain, in collaboration with a wide range of industrial chain, industrial chain integration, business capital and effective "Graft" , together with suppliers to build new electrical distribution channel mode, the upstream and downstream supply chain integration, the establishment of a strong aspect of Chinese home appliances combined advantages of home appliance chain stores for the subsequent conditions.
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