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Personalized Marketing: Mitsui knife, the first liquor industry, create new marketing - Liquor Mark by wgre ethbtn





Article Author Biography
Personalized Marketing: Mitsui knife, the first liquor industry, create new marketing - Liquor Mark by
Article Posted: 03/10/2011
Article Views: 84
Articles Written: 1205
Word Count: 526
Article Votes: 0
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Personalized Marketing: Mitsui knife, the first liquor industry, create new marketing - Liquor Mark


 
Business,Business News,Business Opportunities
China Spirit Never a lack of market competition, many white Wine Enterprise can be said a hundred schools contend, are competing in the market using various methods. On this basis, the white Wine Marketing The innovative show on the very Aspect, in recent years, some of communication activities in white wine is also great pains, regular promotions for some of our customers has long been surprised by.

China's vast land, the cultural differences between regions and the more prominent differences in consumption levels, each of the regional markets have regional differences in consumption habits and personal consumption concept. Market, consumer culture created a lot of different regional liquor brand more successful. Beijing, for example, low-end liquor market Erguotou an absolute dominant position, the other brand is difficult to shake.

Recently, one in Beijing "to their own sword" of the network communication activities was very eye appealing. Specifically understand that, is this year in Beijing, Tianjin, Hebei and Shandong performance eye-catching wine Mitsui knife. The activities are mainly relying on the network, for the Beijing office for free delivery of liquor activities. Although the event is over, but the network still has a strong influence on the activities carried out for hot continues.

Wide range of activities, covering eight districts in downtown Beijing, according to Sina observations target audience attendance in more than 10 million, nearly three million people received knife Mitsui Chen Wine Tasting . This can be as wine marketing is unprecedented, and many participants expressed surprise after the wine received. Most people understand free delivery alcohol cheap liquor must be low, but said they get the knife after the very texture of wine, both fashion and personality.

Participants are mostly young people willing to accept new things, meet knife wine personalized fashion positioning. Wine brand knife to spread rapidly, and formed a good reputation.

Liquor is for regular promotion in supermarkets or restaurants, normally is to buy gifts, promotional discounts and other conventional means. The wine's bold attempt Mitsui knife, so we see a completely different wine marketing.

First of all, the idea of creating low-end liquor personality. Low-end competition is very intense bare bottle, wine and traditional Erguotou the Northeast are all highly competitive. But with the improvement of living standard, especially for the pursuit of quality of life, fashion personality liquor culture is likely to find favor. Knife wine grasped this point, seeking to become the voice of fashion bare bottles of liquor.

Second, the surprise move. Traditional marketing methods can not reach consumers for new and interesting use of network communications activities, the effect will be very obvious.

Third, network information age, the wine also keep pace. Today's society is an information and network society, relying on networks of dissemination activities is bound to become the mainstream of future spread. Knife wine event quite forward-looking means, is marketing the new wine was an attempt to spread more effectively in future provide a good experience.

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