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Small optical chain in the Future? - Glasses, chain - Medical Devices Industry by w24gtrhg nbfew
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Small optical chain in the Future? - Glasses, chain - Medical Devices Industry by W24GTRHG NBFEW
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| Article Posted: 03/10/2011 |
| Article Views: 83 |
| Articles Written: 1393 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 606 |
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Small optical chain in the Future? - Glasses, chain - Medical Devices Industry |
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Business,Business News,Business Opportunities
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"Competition or Cooperation ? "This Hamoleite type of cross-examination in 2005, Beijing has been plagued discerning Glasses Chairman Qiao Liang, chairman of Guangzhou Ming Jiang Shunchang glasses and Gallery of Modern Optics Co., Ltd. Shanghai chairman Liu Zhaoheng, ultimately they have chosen cooperation.
2005 7 Qiao Liang to Beijing in Beijing Xueliang Optical Co., Ltd. and its 75 upscale shops sold valued 169 million yuan Luxottica Group of Italy
2006 10 Liu Zhaoheng in turn Shanghai Modern Optical Co., Ltd. and its 28 high-end stores in Shanghai to 140 million yuan was sold to Luxottica Group of Italy
2006 10 Jiangshun Chang built his many years the largest in Guangdong Province next gallery premium optical chain in high-end glasses and 133 to 290 million yuan shops sold Luxottica Group
After completion of the acquisition, Luxottica Group will total more than 200 optical stores, making high-end optical shop in the Chinese market, the "leading" one, but in the next 10 years, the number of shops close to 270 from the current to 1000
Shanghai "old" Red Star glasses Haoxiu Ying, general manager also made the same choices, will star glasses 78% of the shares sold to 214 million yuan investment in Europe's largest eyewear company-HALHoldingN.V company, Red Star glasses at the time the country has 50 direct sales stores and 70 stores to join.
"Competition or cooperation?" This cross-examination may be completed in distress such as Qiao Liang, the future may be more and more troubled by China's small and medium sized glasses chain!
Look at beer, home appliances, beverages and other laws of the development of advanced industries tells us that development of the industry is flourishing from the Spring and Autumn Period to the Warring States around the warlord era, then, owned by oligopolistic competition.
Glasses industry applies the principles of this winner-take, and now are going through from the Warring States Period to the oligopoly of the three pillars of the transition era, by store, bulk, profits business has passed.
Most optical shops in China now are "a province of a King", "one city one King" or even "a King County", around the Qin and Han dynasties, and enjoy the huge profits the end of the last few drops of glasses " Honey. "
These "Shanda Wang" in the local market are nothing more than the success of the following six reasons:
1, shop well before the shop early, accounting for a good location, traffic and more;
2, or store large, store big and great, makes the business of scale to maintain the good
3, cheap rent, stores open early or have local ties, rents are much cheaper than the competition
4, a relationship can go to school and doing promotion;
5, inherited his father in the local do a long time, accumulating more than customers;
6, store a good reputation, by customers.
However, because of difficulties in standardization of the above reasons, difficult to replicate, causing many employers clearly know what chain, multi-shop can make more money, but the shop or the shop across the region to a certain number (three or more), their ability to keep up, poor management of the.
And glasses optical shops such as supermarkets are springing to his shop open next to crazy price war, resulting in their turnover and profits plummet! I am China Textile and Leather writer, reports some information about countertop convection microwave , frigidaire microwave.
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