Fine Package ( HC printing network With map)
Print Network HC Package has two implications: First, Design Production of container or wrapper of a series of activities the process, the second refers to the container or wrapper itself. American marketing guru Philip? Kotler said: "Packaging is the design and production of container or wrapper of a series of activities. This container or wrapper is called packaging." We believe that packaging is a dynamic process, product beautiful appearance is only the result of this dynamic process. Packaging is a product of face, is an extension of the brand culture. Product sales in the past, the role of packaging is often overlooked by producers. Now, people have changed their previous view, to understand the role of packaging and great charm.
Packaging is a powerful marketing, brand strategy is an integral part. Good packaging can be convenient for consumers to create value for producers to create promotional value, as the silent salesman dealer. From the Consumer Federation of America statistics show that in the past 10 years, the U.S. top 20 best selling products in supermarkets is that packaging the best and most attractive commodity. Harvard Business Management Professor Anderson School of goods, said: "this phenomenon is not surprising, when consumers face an array of similar products, there are two factors that determine when to buy their psychological: one is the past experience and habits, their past experience to know what kind of commodities is that they want; the other is visual, can not be better to judge which of similar goods, their first choice and the final purchase is mere visual. "
Famous American jeans ad has been seen as packaged enterprise culture classic. 70 years of the 20th century, an American business in order to expand women's jeans, jeans market, designed for women to wear a pair of jeans and be carefully wrapped, launched an extraordinary posters: one exquisite beauty, grace graceful female models children beautiful naked buttocks, hips, only woven bag line, like jeans, black top left pocket with red foil Trademark Brand. Posters not whole, nor the product model and the advantages disadvantages of any description, but the cultural and creative but at a glance. Designer's idea to show. Put on a soft, close more comfortable after the display of women's jeans women's posture and the United States. The creative expression the expression is more appropriate than pants, vivid, lovely. It is left to the consumers of imagination to the idea of the product deeply implanted into people's minds. Lego
U.S. companies use packaging and promotional activities carried out by a great success?? It has changed in the past that only a layer of transparent plastic film packaging for practices, but the free toy in a child with a transparent rabbit-shaped packing boxes window. The product in the U.S. market is so successful that almost every girl under the age of 10 have a box of "Lego Rabbit." Since the 19th century, since the 90's, Ivory soap Label Have found their 18 times. Label size and design of the letters have gradually changed. When competitors began a pattern of fresh fruit drinks as the label to make a substantial increase in sales, the orange juice company designed a sign with a new label, in order that their products are fresh, very thick texture, darker color .
In the international market, product packaging often than the intrinsic quality of the product is more important. Sometimes, changing the packaging means to change the product itself. Packing a deep impact on the quality of product in people's minds the image of a brand important indicator of material culture.
Product packaging can not do without aesthetics, aesthetics is relying on packaging. Without the support of aesthetics, packaging, lost aesthetic function, loss of shaping the brand's vitality. Beauty is an inevitable choice for packaging and ultimate destination. In a market economy, people's aesthetic consciousness packaging exerting increasing influence, and people's aesthetic consciousness, the development of packaging plays a guiding role.
Packaging is the product of a banner is a symbol of product value. Reason for this effect is because the product packaging implies the brand personality, and embodies the brand image, brand positioning requirements and influence. Different packaging, will produce different visual effects, reveals a different brand image and personality. In real economic life, full of personality packaging is the easiest brand to consumers by the identification, cognitive. Brand packaging design is only highlighting the brand personality in order to enable consumers an array of similar products in the rapid identification of their own brand identity.
French perfume brand created St. Louis in 1992, followed by a new product each year, the product of Note lifespan, with four kinds of colored crystal glass jars. 1994 bottles a bit like ink, Zhuopu elegant, perfume fragrance, men and women and can be used. Renowned designer Marie - Claude? Lalique since 1992 every year to create a perfume bottle, and they made up numbers. One can find these fully reflects the Lalique bottle personality: bright, natural, feminine, etc.. One female-type Lalique perfume bottle gives the impression of deep, there are flowers and bottle designs, together with ambergris and vanilla aroma.
In product packaging design, usually to be considered material, structure, shape, color and patterns and other factors. It is by the clever idea of these elements, scientific use, which makes the package also has a functional value and aesthetic value, so that consumers feel the brand's personality and from which the cultural meaning.
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