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Create an international brand apparel companies how long the road, Nanjing by na b
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Create an international brand apparel companies how long the road, Nanjing by NA B
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| Article Posted: 03/12/2011 |
| Article Views: 83 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 851 |
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Create an international brand apparel companies how long the road, Nanjing |
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Business,Business News,Business Opportunities
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Recently, the reporter, "Chinese famous brand of Nanjing", the one doing the boss of clothing brand agency said such a story: his own clothes once the counter and found a couple more after the two brands of clothing , woman said: "The work, style, texture, materials are the same, why the difference between 1,500 yuan." The man said: "The prices are expensive foreign brands." a result, they bought a "foreign brands." As everyone knows, these two brand of clothing is produced in a factory with the same goods.
"Some sell the brand, we sell clothes, selling price, of course, but people." Boss is quite mixed feelings. Local clothing enterprises in Nanjing, stories like this is worth serious reflection. City Garment Industry Association, said the Secretary-General Wu Xiangsheng, local garment enterprises create brand awareness has increased in recent years, but truly in the country, little-known brands, famous brand is still long way to go.
International Garment big OEM in Nanjing, and some foreign brand apparel prices 50 times higher than the cost of
In Haiermansi's showroom display panels have a mark on the 23 10 international clothing brands, many of whom are Ports, Caesar, Mars and other international big plans. Person in charge here, every year they do some of these foreign brands OEM orders.
As the largest clothing manufacturer in Nanjing, one of Haiermansi has become a well-known "Chinese famous brand" for a number of international brand OEM business in the whole system is extremely small part. But many other companies lack their own brands of clothing, the OEM is a means of earning a living, seeing the big brands making profits, their only access point "petty profits."
"Today a lot of foreigners to wear clothing manufactured by the Chinese people, and many people wore produced by the Chinese foreign brand apparel, such a foreign brand apparel prices to cost ratio to more than 50 times, which, as the know Quotes of the local garment enterprises feel helpless. "Recently, Nanjing Haiermansi Group Chairman Lin Baozhong interview that feeling.
Working for the foreign brands, or own creative license, confusion growing businesses
In 2006 Milan International Fashion Week, Jiangsu Soho International Group AG "SOHO" on behalf of the Chinese silk fashion apparel, "show" to go T-units. However, every year 700 million U.S. dollars in its total exports to export its own brand of only 60 million U.S. dollars, since all other samples processing. Yu Yimin, general manager of Soho International Group, said they had tried to own "SOHO" brand exports, but was opposed to foreign companies. The reason is: "the same commodity, the price only after you come in our half, the market will be that you occupy, that order does not give you do!"
Working for the foreign brands or create own brand, a group such as the Soho business growing quite confused. In order to keep large orders, Soho by plans to export its own brand was once stranded. But they did not give up. Last year, McDonald's, Soho and the marriage of Soho's Long Race trading company to become "MCKIDS" (McDonald's Kids) brand in China, China Taiwan and South Korea area franchisees. Yu Yimin, admits: "and other brands leveraging the ultimate goal to build its own brand."
Self-creating famous brand, whether the lack of any garment enterprises in Nanjing
This reporter learned that, in recent years, with the processing of thin profits, many companies embark on the difficult road of independent innovation brand. In addition to "Haiermansi", the "Tao Yumei", "Wing-ping," "grass" and other real estate brands are gradually cut a striking figure. But many at the city's garment manufacturers is also rare. Independent record card, what do we lack? "Famous brand, the quality is not. Now we are local garment enterprises in the production technology has been competitive enough. In Nanjingxinbai, Central and other stores, clothing remains the property of Nanjing place, but the high-end brands is almost vacant, the real The brand value has not yet been reflected clothing boutique real estate business awareness and awareness of need to further strengthen the brand. "Wu Xiangsheng said.
"All is not equal to marketing companies, but not marketing, not all business." Appears in Linbao Zhong, Nanjing local garment enterprises lack most is a huge marketing network and advanced marketing. At present, the "Haiermansi" more than 800 terminals nationwide sales network, and is a shop a month the speed of foreign expansion. "Tao Yumei" and other brand clothing is out of Nanjing, since the store opened.
Have a good export channel Soho Group, in order to implement their own brand strategy, increased product development efforts. They set up a brand workshops, the introduction of synchronized fashion with the international standard computer-aided design systems, set up a fully equipped workshop proofing, introduction of a number of excellent clothing, fabric, pattern designers to ensure that the "Soho" innovative own brand products. "It will 'Soho' own brand into the international market to provide support." Yu Yimin said. I am Components Electronic suppliers writer, reports some information about hanging silk plants , wooden roses.
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