Super benefit, high-end consumer polarization
Into November, home appliances market has gradually become dull. In accordance with established practice, consumer appliances
Season
Is close to ending stage, extend the "golden nine silver 10" strong sales momentum,
Shenzhen
The appliance
Marketplace
Have increased
Promotions
Efforts: first paraelectric aim
New home
Occupation season, they played
Kitchen
Electrical license; Ming-up to last week launched
TV
Section;
Suning
Electrical appliances to
Washing machine
The theme of the joint
Brand
Manufacturers to launch offensive;
States United States
Also to the whole category this week fired the home appliances section of the Shenzhen-round home appliances ending war.
Benefits by more than
Golden Week
's Shop in the States United States Huaqiang understand, color TV, refrigerator, washing machine has a large number of new
Listing
:
Sony
, Panasonic and other variety of new products
LCD TV
In the States United States Special
Sell
And valuable gift nearly 4,000 yuan; ice wash area there are many countries the United States alone sell new, smart,
Saving
Integration, the price to recruit members are back now main; kitchen and small household appliances decreased to 8 fold to 6 fold the lowest prices drop an average of 20% straight. Among them, the individual color TV, refrigerator, washing machine product range offers even more than the Golden Week.
Reporter also saw an ultra-thin design of the import
Washing Machine
At the same time with high speed
Computer
Control, wrinkle-free iron and other functions, within the price to 2,800 yuan. According to store sales personnel, the same performance models, the price of half a year ago to 3,500 yuan, even a "11" golden weeks have sold for 3,000 yuan.
Pay into the Provincial Energy consumption trends
It is understood that the present power saving
Water
Province paid market demand, lead to the manufacturers invest heavily and technology development. In response, the U.S. side said the country will meet market demand, the promotional section of the appliance water-saving washing machines focus on the price drop about 20%, so water-saving washing machines to become more consumer choice.
U.S. sales, according to state officials
, this year
TCL
Launched five series of 30-balance, "barrel-style" water-saving large capacity washing machine; Rongshida were offered a "wash bucket" new products, and have convenient features such as water recycling, water saving over 40% of claims, the same type There are washing machines
Haier
"Optional block," Little Swan "Water Cube", etc..
The same time, many consumers are taken into account the pay-efficient kitchen and bathroom products, but also began to pay attention to the appearance and the overall mix. Gome store sales staff told a reporter, and now choose to buy kitchen supplies complete sets of consumers have been few, not only to coordinate beautiful, but also less than the separate purchase of at least nearly half the price.
Sale highlights the polarization
This year (2005) Fall appliance sales with previous years, on the one hand is the frequent introduction of ultra-low special price; the other side is staggering toward the high-end technology.
Worth pondering is that, many consumers seem willing to buy a business started without the "cheap" account. But according to business sales data, at present, high-end home appliance market of consumer trends have become apparent. According to statistics, in September this year, in October the two-month average price of washing up 200 yuan to 300 yuan, an increase of 15%, of which sales of washing machine drum is nearly 40%, the average unit price as high as 3,100 yuan, but sales is still bullish.
Related News
States United States South 3 Anniversary weekend
After nearly six months of preparation, Gome will be held in South China 3 anniversary on November 12 in the country under the jurisdiction of the U.S. southern region of Guangzhou, Shenzhen, Xiamen, Fuzhou, Nanning and Hong Kong and other 100 stores in six cities in full swing.
It is reported that the event was the appliance suppliers for their support, many manufacturers are given promotions, special machine resources are greater than the support for the National Day Golden Week. States United States, said Guo Jun, General Manager of South China, after the National Day Golden Week, many manufacturers special machines, whether or promotion resources are overdrawn, but because of the country the United States in the South China
Appliance Retail
Absolute market share market has been occupied, so will the United States by country of South China 3 anniversary vigorously explore the market, lay the foundation for the New Year's Day promotion. I am a professional writer from China Agriculture Net, which contains a great deal of information about super hero costumes , zipper robes, welcome to visit!
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